Senior Digital Customer Analytics Lead (Remote)

Kohl's; Tallahassee (FL); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Kohl's is seeking a Senior Digital Customer Analytics Analyst to turn digital customer data into actionable insights. You will analyze funnels, performance data and run dashboards across web, app and campaigns, collaborating with Product, UX and Marketing teams.

You will collect and model data from Snowflake, BigQuery and cloud platforms, ensure data quality, mentor junior analysts and translate complex findings for senior leadership to drive strategy.

Qualifications

• Bachelor’s degree in a quantitative field such as statistics, econometrics, math, research or behavioral Sciences
• 5+ years of digital and/or customer analytics and insights experience
• Advanced SQL skills
• Experience with Adobe Clickstream data or equivalent site funnel data
• Hands-on experience with digital analytics tools (Adobe Analytics, Google Analytics, Amplitude, etc.)
• Modeling experience
• Experience with data visualization tools (i.e. Qlik, Tableau, Data Studio)
• Experience with Google Cloud Platform services and other big data technologies

Responsibilities

• Perform advanced ad hoc analysis for customer, program, offer and channel performance, consulting with leadership on required Key Performance Indicators (KPIs)
• Identify, collect and manipulate primary and secondary data from various sources (e.g., Snowflake, BigQuery) to answer complex business questions
• Develop, maintain and automate dashboards and reporting focused on key digital KPIs (conversion, retention, engagement, Lifetime Values (LTV))
• Lead deep-dive analyses (funnels, cohorts, attribution, A/B testing) across digital touchpoints (web, app, email, paid media)
• Partner with Product and UX teams to evaluate feature performance and identify optimization opportunities
• Support Marketing teams with campaign measurement, audience segmentation and comprehensive customer journey analysis
• Ensure data quality and consistency across all analytics platforms (e.g., Adobe/Google Analytics)
• Translate complex analytical findings into clear, compelling and organized insights for non-technical leadership stakeholders
• Proactively identify significant trends, risks and growth opportunities to influence strategic business decisions
• Mentor junior analysts and contribute to the continuous development of analytics best practices and standards
• Additional tasks may be assigned

Skills

Advanced SQL

Adobe Analytics

Google Analytics

Amplitude

Data viz tools

Modeling experience

Cloud data platforms

Big data knowledge

Education

Bachelor’s degree in a quantitative field

Master’s degree or equivalent

Tools

Snowflake

BigQuery

Adobe Analytics

Google Analytics

Amplitude

Job description

Kohl's is seeking a Senior Digital Customer Analytics Analyst to turn digital customer data into actionable insights. You will analyze funnels, performance data and run dashboards across web, app and campaigns, collaborating with Product, UX and Marketing teams.

You will collect and model data from Snowflake, BigQuery and cloud platforms, ensure data quality, mentor junior analysts and translate complex findings for senior leadership to drive strategy.