Senior Digital Content Strategist & Storyteller

Carolina Biological Supply Company; Burlington (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Carolina Biological Supply Company in Burlington, NC seeks a Senior Digital Content Strategist / Writer to lead strategy and execution of customer-focused content across the digital journey.

You will translate scientific and product information into clear, engaging content for websites, product pages, landing pages, emails, and campaigns, while guiding content standards and accessibility.

Qualifications

• Bachelor's degree in English, journalism, communications, marketing, or related field preferred.
• 5+ years of experience in content strategy, copywriting, digital content, ecommerce content, or related discipline.
• Experience translating complex information into clear, customer-focused content across digital properties.

Responsibilities

• Lead content strategy and development across digital touchpoints with compelling, benefit-led content.
• Translate technical information into clear messaging aligned with brand voice, including UX and microcopy.
• Develop SEO- and AI-informed content strategies to improve product descriptions and landing pages.
• Lead complex content initiatives from brief through launch, measurement, and optimization.
• Partner with cross-functional teams to shape messaging and customer experiences.

Skills

Content strategy

Copywriting

SEO

Analytics

Accessibility

CMS experience

Digital content

Ecommerce content

UX writing

AI tools

Education

Bachelor's degree

Science background (plus)

Tools

CMS platforms

Content publishing workflows

Job description

Carolina Biological Supply Company in Burlington, NC seeks a Senior Digital Content Strategist / Writer to lead strategy and execution of customer-focused content across the digital journey.

You will translate scientific and product information into clear, engaging content for websites, product pages, landing pages, emails, and campaigns, while guiding content standards and accessibility.