Digital Content Producer | Growth-Focused & SEO-Savvy

Carolina Biological Supply Company; Burlington (NC); On-site; USD 55,000 - 85,000; Full time

Job summary

Carolina Biological Supply Company in Burlington, NC, is seeking a Digital Content Producer to create, adapt, and optimize content across the digital customer journey. You will lead production of web content, product pages, landing pages, email campaigns, articles, and other customer-facing experiences.

The role emphasizes SEO, accessibility, mobile-first practices, and collaboration with design, marketing, and digital teams to maintain brand voice and drive growth.

Qualifications

• Bachelor's degree in English, journalism, communications, marketing, or related field preferred.
• 1–3 years of experience writing or producing content for digital channels.
• Experience using SEO, analytics, search, and content performance insights to inform strategy.
• Experience working within a CMS or willingness to quickly learn content publishing workflows.
• Experience translating complex, technical, or scientific information into clear and engaging content is a plus.

Responsibilities

• Write, edit, and update content across websites, ecommerce experiences, product pages, landing pages, email, campaigns, and other digital channels.
• Develop product descriptions and customer-focused content balancing technical accuracy with benefits and brand voice.
• Adapt messaging across channels while maintaining brand standards.
• Lead content development for product launches and campaigns, including print materials as needed.

Skills

Content writing

SEO

Analytics

CMS experience

UX writing

Content strategy

Adapt content messaging

Education

Bachelor's degree in English, journalism, communications, marketing, or related field

Tools

CMS

AI content tools

Job description

Carolina Biological Supply Company in Burlington, NC, is seeking a Digital Content Producer to create, adapt, and optimize content across the digital customer journey. You will lead production of web content, product pages, landing pages, email campaigns, articles, and other customer-facing experiences.

The role emphasizes SEO, accessibility, mobile-first practices, and collaboration with design, marketing, and digital teams to maintain brand voice and drive growth.