Senior Digital Content Marketing Lead - Remote

Wescom; Pasadena (CA); Hybrid; USD 103,000 - 154,000; Full time

Benefits offered by this job

Remote and hybrid work options

Education reimbursement

401(k) matching

Wellness program

Paid time off

Job summary

Wescom Financial is seeking a Digital Content Marketing Senior Program Manager in Pasadena to lead digital content strategy across web, mobile, and intranet. The role focuses on content management, branding, personalization, and end-to-end digital journeys to drive growth, engagement, and conversions.

A Bachelor’s degree and 3–5 years in digital marketing are required, with hands-on experience in content audits, governance, and cross-functional collaboration with Marketing and IT to deliver

Qualifications

• Bachelor’s Degree required and three to five years of experience in digital marketing or marketing.
• Ability to collaborate effectively with cross-functional teams including other marketing teams, digital channels, IT, compliance, analytics, and external partners.

Responsibilities

• Oversee publishing processes and ensure brand consistency across web and mobile platforms.
• Develop and maintain digital content standards and governance processes.
• Implement personalization tactics using data insights to enhance engagement and conversions.
• Design and optimize digital journeys across web and mobile.
• Define, monitor, and report on KPIs such as conversion rates and engagement.

Skills

Digital content management

Content strategy

Data-driven decision making

A/B testing

Web analytics

Cross-functional collaboration

Education

Bachelor’s Degree

Tools

Google Analytics

Adobe Analytics

Content Management Systems

Job description

Wescom Financial is seeking a Digital Content Marketing Senior Program Manager in Pasadena to lead digital content strategy across web, mobile, and intranet. The role focuses on content management, branding, personalization, and end-to-end digital journeys to drive growth, engagement, and conversions.

A Bachelor’s degree and 3–5 years in digital marketing are required, with hands-on experience in content audits, governance, and cross-functional collaboration with Marketing and IT to deliver