Senior Digital Commerce Strategist (Retail & Media)

Interpublic; United States; Hybrid; USD 62,000 - 72,000; Full time

Job summary

Flywheel, part of Omnicom, is seeking a Senior Commerce Specialist to lead ecommerce accounts and blend retail optimization with media strategy across platforms like Amazon and Walmart. You will manage client relationships, shape integrated strategies, and mentor junior staff, driving client ROI and company growth.

The role requires 2-3+ years in ecommerce or digital marketing, strong Excel/PowerPoint skills, and excellence in communication and collaboration.

Qualifications

• 2-3+ years of eCommerce, client management, digital marketing, or data analysis experience.
• Strong background in paid search (PPC), DSP/programmatic activation, or multi-channel media strategy.
• Deep knowledge of eCommerce marketplaces and Amazon's advertising ecosystem.
• Advanced data analysis, Excel, and PowerPoint skills.
• Excellent communication and presentation abilities.
• Detail-oriented, solution-focused, and collaborative.
• Passion for Commerce and retail media with ability to learn quickly and adapt.

Responsibilities

• Manage account portfolios across retail and media channels.
• Develop and execute integrated retail and media strategies to maximize ROI and retention.
• Analyze marketplace and media data to identify opportunities and optimizations.
• Define optimal media channel mix (Sponsored Ads, DSP, Video) and execute campaigns.
• Optimize product pages, metadata, and promotional strategy.
• Create data-driven presentations, budgets, forecasts, and biweekly reporting.
• Educate clients on best practices and how retail and media tactics work together.
• Collaborate with Customer Success, Sales, and Product teams.
• Mentor junior team members and identify process improvements.

Skills

PPC

DSP/programmatic

Multi-channel media

Excel

PowerPoint

Tools

Amazon advertising ecosystem

Job description

Flywheel, part of Omnicom, is seeking a Senior Commerce Specialist to lead ecommerce accounts and blend retail optimization with media strategy across platforms like Amazon and Walmart. You will manage client relationships, shape integrated strategies, and mentor junior staff, driving client ROI and company growth.

The role requires 2-3+ years in ecommerce or digital marketing, strong Excel/PowerPoint skills, and excellence in communication and collaboration.