Senior Associate Consumer Marketing Manager

Domino's Pizza; Ann Arbor (MI); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Paid Holidays and Vacation

Medical, Dental & Vision benefits

No-cost mental health support

Childcare tuition discounts

No-cost fitness, nutrition, wellness

Fertility benefits

Adoption assistance

401k matching contributions

15% off stock

Company bonus

Job summary

Domino’s Pizza is seeking a Senior Associate Digital Campaign Marketing Manager to activate multi-step, multi-channel customer journeys and personalized campaigns that drive lifetime value. This role will unlock Domino’s data advantage and accelerate the impact of digital channels by delivering more relevant, high-value consumer experiences that support topline business growth.

The candidate will collaborate across Data Sciences, Digital Media, eCommerce, and Marketing to shape strategic

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• 5+ years in developing CRM digital experiences at scale.
• Experience with CRM systems and marketing automation tools.
• Digital UX experience in QSR/retail ecommerce is desirable.
• Experience activating ML models like Lifetime Value and Next Best Action in customer experiences.

Responsibilities

• Shape the strategic roadmap for digital customer journeys and personalization.
• Develop targeted, personalized campaigns to strengthen acquisition and increase purchase frequency.
• Collaborate with Data Sciences and Decision Science to apply ML models in campaigns.
• Set and manage the roadmap for journey-based ecommerce features and enhancements.
• Lead cross-functional planning for multi-channel, multi-step journeys and campaigns.
• Track progress with milestones and dependencies; report to Marketing Leadership.

Skills

CRM digital experiences

Digital UX

ML activation (LTV/NBA)

CRM/Marketing automation

Self-starter

Communication

Project management

Data-driven marketing

Change management

Education

Bachelor’s Degree in business/marketing/related field

Job description

Domino’s is a purpose-inspired, performance-driven company powered by exceptional people who are committed to feeding the power of possible—one pizza at a time. Founded in 1960 as a single store in Ypsilanti, Michigan, Domino’s has grown into the largest pizza company in the world, with more than 22,300 stores across 90+ markets. Our success is built on the strength of our people, technology, and franchise system. As a leader in innovation, we continue to transform the pizza and QSR industry while creating opportunities for team members to learn, grow and thrive. If you're ready to make an impact, build a meaningful career and help shape what's next, there's a place for you at Domino's.

Job Description

Domino's Pizza is seeking a skilled Senior Associate Digital Campaign Marketing Manager to activate multi-step, multi-channel customer journeys and personalized campaigns that drive lifetime value. This role will help unlock Domino's data advantage and accelerate the impact of digital channels by delivering more relevant, high-value consumer experiences that support topline business growth.

What You'll Do

• Collaborate with the Manager, Personalization and Customer Lifecycle, and partners across Data Sciences, Data Management, Digital Media, Customer Care, and eCommerce to shape the strategic roadmap for digital customer journeys and personalization.
• Develop targeted and personalized campaigns designed to strengthen customer acquisition and increase purchase frequency.
• Partner with Data Sciences and Decision Science teams to apply machine-learning models and integrate data and data models into personalization campaigns and digital customer journeys.
• Set and manage the strategic roadmap and prioritization of journey- and personalization-based eCommerce features, offers, enablement, and enhancements.
• Lead cross-functional project planning with MarTech Operations, Data Sciences, Data Management, Media, IT, Marketing, Legal, and other partners for multi-channel, multi-step journeys and personalized or targeted campaigns.
• Establish project milestones, deadlines, and dependencies, and track cross-functional progress against agreed plans.
• Gather information and help create presentations for Marketing Leadership and advisory boards on program performance and key updates, while maintaining current knowledge of customer journey best practices, technical solutions, and data integration approaches across eCommerce and marketing channels.

What You’ll Bring

In addition to the technical and functional requirements of this role, successful candidates demonstrate Domino's Hungry for MORE Ways of Working:

Be Curious

• Seeks clarity, asks thoughtful questions, and uncovers root causes to solve problems effectively.
• Actively pursues learning opportunities, applies feedback, and continuously develops new skills.

Connect the Dots

• Uses information and insights to identify opportunities and drive informed decisions.
• Builds strong partnerships across teams and considers the broader organizational impact of decisions.

Aim High

• Sets ambitious goals, challenges the status quo, and focuses on work that drives meaningful business results.
• Uses feedback and data to continuously improve performance and outcomes.

Shift Fast

• Adapts quickly to changing priorities and business needs while maintaining focus on results.
• Demonstrates resilience, sound judgment, and the ability to learn from setbacks.

Deliver More

• Takes ownership, executes with discipline, and consistently produces measurable results.
• Identifies opportunities to create additional value for customers, team members, and the business.

Qualifications

• Bachelor’s Degree in business, marketing, or related field
• 5+ years in developing CRM digital experiences at scale
• Digital UX experience within the QSR or retail eCommerce industry is desired
• Experience activating machine-learning models like Lifetime Value and Next Best Action in customer-facing experiences is desired
• Familiarity with online marketing tools including CRM systems and marketing automation tools.
• Self-starter with high focus on team success across function
• Strong written and verbal communication skills
• Strong project management and leadership ability
• Ability to sift through data/insights and translate into effective marketing activation plans
• Proven ability to drive change and adapt quickly

Additional Information

Benefits:

• Paid Holidays and Vacation
• Medical, Dental & Vision benefits that start on the first day of employment
• No-cost mental health support for employee and dependents
• Childcare tuition discounts
• No-cost fitness, nutrition, and wellness programs
• Fertility benefits
• Adoption assistance
• 401k matching contributions
• 15% off the purchase price of stock
• Company bonus

All your information will be kept confidential according to EEO guidelines.