Senior Digital Campaign Architect

Solve; Minneapolis (MN); On-site; USD 120,000 - 160,000; Full time

Job summary

Solve is an award-winning, independently owned advertising agency that delivers big agency experience with a tight-knit, collaborative culture. The Senior Digital Connection Strategist leads hands-on digital media campaigns, diagnosing performance moves and communicating clear, actionable recommendations to clients and internal teams.

They’ll manage multichannel campaigns, optimize targeting and budgets, and drive experimentation to improve outcomes while explaining findings in plain English to

Qualifications

• 5+ years of hands-on digital media experience, preferably in an agency.
• Ability to pinpoint why campaigns over- or underperform, without being told where to look.
• Explain the “why” behind every targeting and campaign-structure choice, not just the “how”.
• Expert-level proficiency in Google Ads (including Performance Max) and Meta Ads Manager.
• Fluent in GA4, Google Tag Manager and ad-platform business manager accounts.
• Familiarity with LinkedIn, TikTok, Reddit, Pinterest, programmatic DSPs and ad servers.
• Strong command of advanced Excel-driven analysis (pivot tables).
• Insatiably curious and capable of designing and running media experiments and tests.
• Can distill complexity into simple, powerful observations and recommendations.
• Clear, concise writing and presentation skills; client-facing experience a plus.

Responsibilities

• Building, launching and QA’ing campaigns across search, social, video, display and programmatic.
• Turning strategic direction into sound, defensible targeting, bidding and budget settings.
• Structuring campaigns to balance budget, reach, frequency, pacing and diminishing returns.
• Implementing and auditing conversion goals, GA4 events, Google Tag Manager logic and UTM taxonomy.
• Separating good performance from bad and isolating the factors driving each.
• Developing and testing hypotheses, then implementing recommendations that improve performance over time.
• Proactively spotting problems and flagging when improving one metric could hurt the bigger picture.
• Explaining results and recommendations in plain English to account teams and, increasingly, clients.

Skills

Digital media experience

Campaign analysis

Excel analysis

Client-facing

Problem solving

Communication

Tools

Google Ads

Meta Ads Manager

GA4

Google Tag Manager

LinkedIn

TikTok

Reddit

Pinterest

Job description

Solve is an award-winning, independently owned advertising agency that delivers big agency experience with a tight-knit, collaborative culture. The Senior Digital Connection Strategist leads hands-on digital media campaigns, diagnosing performance moves and communicating clear, actionable recommendations to clients and internal teams.

They’ll manage multichannel campaigns, optimize targeting and budgets, and drive experimentation to improve outcomes while explaining findings in plain English to