Senior Digital Analytics & Tag Management Specialist

American Equity

Des Moines (IA)

On-site

USD 90,000 - 120,000

Full time

14 days+

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Job summary

American Equity Investment Life Insurance Company is seeking a Sr Marketing Technology Analyst to own and optimize the digital analytics stack across web and marketing platforms in Des Moines. The role focuses on GA4, GTM, and data layer governance, collaborating with marketing, IT, and data teams to ensure accurate, reliable data feeding Snowflake and Tableau for insights.

On-site Des Moines schedule. Qualified candidates will have a Bachelor's degree and 4+ years of related experience, with

Qualifications

Bachelor’s degree in a related field with 4+ years of related experience.
Experience implementing and managing GA4 properties, events, and conversions.
Experience administering GTM, including tagging strategy and marketing pixel implementation.
Experience designing data layer frameworks and ensuring data consistency across data layer, GTM, GA4, Snowflake.
Experience establishing data governance standards and monitoring data quality.
Experience partnering with marketing, IT, data teams for tracking requirements, QA, and documentation.
Preferred: Agile environment experience and end-to-end delivery of data/analytics solutions.

Responsibilities

Lead implementation and ongoing management of GA4 properties, events, and conversions.
Own and administer Google Tag Manager (GTM) including tagging strategy and structure.
Design, document, and maintain a robust data layer framework.
Implement and manage marketing tags including conversion tracking and retargeting pixels.
Ensure data consistency across data layer → GTM → GA4 → Snowflake pipelines.
Establish and enforce data governance standards.
Monitor and troubleshoot data discrepancies and anomalies.
Partner with marketing, IT, and data teams for tracking and implementation needs.
Create and maintain tracking documentation and QA processes.
Performs other related duties as assigned.