Senior Digital Analytics Strategist — GA4 & Optimization Lead

JobScore, Inc.

Glastonbury (CT)

Hybrid

USD 120,000 - 160,000

Full time

3 days ago

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Job summary

Finalsite, a leading EdTech partner for K–12 schools, seeks a Senior Digital Analytics Strategist. You will lead analytics delivery, transform GA4, heatmapping, and user-behavior data into actionable strategies for schools and districts, improving digital presence, UX, and marketing performance.

You will consult clients, educate teams, and help scale the Insights and Optimization service while exploring AI opportunities to enhance value. This is a 100% remote US-based position.

Qualifications

4+ years of professional experience in digital analytics, web analytics, or digital marketing analytics.
Advanced proficiency with GA4, audits, troubleshooting, and interpretation of data.
Strong client communication and ability to translate data into actionable recommendations.

Responsibilities

Serve as the subject matter expert for digital analytics across Professional Services.
Analyze website and marketing data to identify trends and opportunities, and translate findings into recommendations.
Conduct analytics audits and troubleshoot tracking, reporting, and data-quality issues.
Develop strategies to improve website performance, user experience, and enrollment.
Provide analytics consultation to internal teams supporting website and marketing.
Stay current on privacy, AI, and analytics changes impacting client strategy.

Skills

GA4

Heatmapping

User behavior analysis

Education

Bachelor's degree

Tools

Crazy Egg

Job description

You will consult clients, educate teams, and help scale the Insights and Optimization service while exploring AI opportunities to enhance value. This is a 100% remote US-based position.

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