Remote GA4 Analytics Strategist for Education

JobScore, Inc.; Northern (KY); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Finalsite is seeking a Senior Digital Analytics Strategist to lead analytics for the Insights and Optimization service and to translate data into strategies that improve schools’ digital presence, user experience, and enrollment outcomes.

With GA4, heatmapping, and user-behavior analytics, you will provide education and guidance to clients while supporting cross-functional teams in Professional Services, Sales, and Product.

Qualifications

• 4+ years of professional experience in digital analytics or related fields.
• Advanced GA4 proficiency with auditing, troubleshooting, and interpretation.
• Experience with heatmapping and user behavior analysis platforms.
• Strong ability to translate data into clear, actionable recommendations.
• Experience developing scalable client education content and programs.
• Bachelor’s degree or equivalent professional experience; analytics certifications are a plus.

Responsibilities

• Serve as the primary subject matter expert for digital analytics across Professional Services.
• Analyze website and marketing data to identify trends, opportunities, and areas for improvement.
• Conduct analytics audits and troubleshoot complex tracking, reporting, and data-quality issues.
• Develop strategies to improve website performance, UX, engagement, and enrollment.
• Lead delivery and evolution of the Insights and Optimization service.
• Provide ongoing consultation and support through scheduled sessions and engagements.
• Partner with teams to guide analytics during redesigns and strategic initiatives.

Skills

GA4 expertise

Heatmapping

User behavior analysis

Website performance

Client consultation

Digital marketing analytics

Education

Bachelor's degree or equivalent

Tools

Crazy Egg

Job description

Finalsite is seeking a Senior Digital Analytics Strategist to lead analytics for the Insights and Optimization service and to translate data into strategies that improve schools’ digital presence, user experience, and enrollment outcomes.

With GA4, heatmapping, and user-behavior analytics, you will provide education and guidance to clients while supporting cross-functional teams in Professional Services, Sales, and Product.