Senior Digital Analytics & Optimization Lead-Remote Fridays

Kohl's; Menomonee Falls (WI); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Kohl's Corporate Office in Menomonee Falls, WI seeks a Senior Digital Reporting and Optimization Analyst to translate digital performance and customer behavior into actionable insights.

You’ll build dashboards, validate data across Adobe Analytics and BI platforms, analyze journeys, and partner with tech to define tagging and QA. This hybrid role supports marketing, merchandising and analytics teams.

Qualifications

• Strong analytical mindset and analytics principles.
• Problem-solving skills and comfort with ambiguity.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
• Attention to detail and organizational skills.
• Ability to multitask and meet firm deadlines in a rapidly changing environment.
• Advanced knowledge of Excel.
• 3+ years in a high-volume retail environment.
• 3+ years using web analytics tools such as Adobe Analytics (Omniture) or Google Analytics and testing/optimization tools like Adobe Target, Optimizely or Maxymiser.
• Knowledge of languages and programs such as SQL, Python, R Statistics.

Responsibilities

• Build, maintain dashboards, recurring reports, KPI frameworks, and automated analytics solutions to support digital performance monitoring and decision-making.
• Validate data and troubleshoot discrepancies across Adobe Analytics, tagging implementations and enterprise BI platforms to ensure accuracy and consistency.
• Analyze digital behavior, traffic patterns, customer journeys and performance trends to generate clear insights and recommendations that partners can act on.
• Support cross-functional teams by improving reporting outputs, refining measurement approaches and optimizing existing analytics processes.
• Conduct deep-dive analyses of customer behavior, category performance, content and journeys to identify opportunities, risks and potential test or optimization ideas.
• Synthesize findings into clear, concise summaries tailored for digital, product, marketing and merchandising partners.
• Provide data-informed recommendations grounded in performance patterns, business context and experimentation learnings.
• Partner with Technology to define tagging requirements, support QA and UAT, validate implementations and help resolve data defects impacting key journeys.
• Maintain tagging, reporting, KPI and measurement documentation to support consistent and reliable analytics usage.
• Contribute to training materials, reference guides and self-serve resources that help partners effectively use Adobe Analytics, dashboards and internal tools.
• Additional tasks may be assigned

Skills

Analytical mindset

Problem-solving

Written and verbal communication

Independent work

Attention to detail

Multitasking

Excel proficiency

Tools

SQL

Python

R Statistics

Adobe Analytics

Optimizely

Maxymiser

Job description

Kohl's Corporate Office in Menomonee Falls, WI seeks a Senior Digital Reporting and Optimization Analyst to translate digital performance and customer behavior into actionable insights.

You’ll build dashboards, validate data across Adobe Analytics and BI platforms, analyze journeys, and partner with tech to define tagging and QA. This hybrid role supports marketing, merchandising and analytics teams.