Digital Commerce Analytics Lead

Applied Labs; New York (NY); On-site; USD 90,000 - 135,000; Full time

Job summary

Adore Me, a Victoria’s Secret & Co. subsidiary, seeks a data-driven Analyst to own visibility of digital and merchandising performance, turning complex data into actionable insights and presenting findings to senior leadership.

Sitting at the intersection of analytics and site merchandising, you will partner with Site Merchandising, Finance, and Tech/Data teams to drive conversion, optimize offers, and build key dashboards, with on-site Tribeca work three days a week.

Qualifications

• Bachelor's degree required; Master's in engineering and/or business a plus.
• Fluency in SQL (BigQuery) and hands-on experience building in Looker Studio comfortable pulling and modeling data directly, not just consuming dashboards.
• Curiosity about applying AI to analytics workflows and the initiative to explore it.
• Strong analytical rigor paired with a results-driven mindset; experience with customer segmentation, cohorts and LTV is a plus.
• Proven ability to own your scope end-to-end and manage projects autonomously.
• Excellent communication and storytelling skills for presenting to senior leadership.

Responsibilities

• Own the visibility and understanding of our digital and merchandising performance.
• Monitor the KPIs that explain how the site performs day to day, from the conversion funnel to categories performance, including navigation behavior and basket analysis.
• Translate insights into clear recommendations and concrete ways to improve performance.
• Partner with Site Merchandising to turn findings into merchandising action and keep senior leadership readied with a decision-ready view.
• Own the analysis behind offer, merchandising, and banner tests; structure reads, document results, and communicate actionable recommendations.
• Connect experimentation and performance into a coherent point of view for strategic decisions on offers and merchandising.
• Own a core set of performance and merchandising dashboards; ensure data integrity and evolve dashboards as needs change.
• Collaborate with data engineering and tech teams to ensure tracking accuracy and proper analytics tool implementation.
• Proactively surface opportunities to improve merchandising efficiency, reduce friction, and lift conversion.
• Explore how AI can sharpen and scale the way we analyze performance.

Skills

SQL (BigQuery)

Looker Studio

Data storytelling

Cross-functional collaboration

AI in analytics

Retail/e-commerce analytics

Education

Bachelor's degree

Master's in engineering and/or business

Tools

Looker Studio

BigQuery

Excel / Sheets

Job description

Adore Me, a Victoria’s Secret & Co. subsidiary, seeks a data-driven Analyst to own visibility of digital and merchandising performance, turning complex data into actionable insights and presenting findings to senior leadership.

Sitting at the intersection of analytics and site merchandising, you will partner with Site Merchandising, Finance, and Tech/Data teams to drive conversion, optimize offers, and build key dashboards, with on-site Tribeca work three days a week.