Senior Digital Analytics Lead — Remote

Asurion; United States; Hybrid; USD 90,000 - 110,000; Full time

Job summary

Asurion seeks a Senior Analyst of Digital Analytics to join our marketing team in Nashville or remotely. You will partner with stakeholders to turn data into clear narratives that drive decisions across digital growth initiatives in a B2B2C model.

You’ll work on a technically sophisticated team, owning reporting, KPIs, measurement planning, and attribution. Proficiency in SQL and Power BI, plus Python/R, is essential; experience with Amazon Ads and Analytics platforms is valued.

Qualifications

• 2-4 years of professional experience in digital data analysis and marketing analytics.
• BA/BS in data analytics, information systems, internet technologies, marketing, business, or a related field.
• Strong problem-solving and detail orientation.
• Proficiency with SQL and analytics tools; Python/R experience preferred.
• Experience with Amazon data via Amazon Ads or Seller Central preferred.
• Experience measuring digital funnel, cross-channel attribution, and analytics platforms (Google/Adobe Analytics); A/B testing preferred.
• Experience with subscription model analytics a plus.
• Experience with customer segmentation or audience data is a plus.

Responsibilities

• Create standard and ad-hoc reporting on digital marketing, organic, email, web properties and voice/chat channels.
• Support analyses of partner initiatives and growth opportunities with data-driven recommendations.
• Produce reports using Power BI and Excel highlighting results and insights.
• Define KPIs and measurement requirements for tagging and data sourcing across platforms.
• evolve measurement and attribution by triangulating client platform data and internal sources.
• Collaborate with cross-functional and partner teams to measure customer and business success.
• Stay up to date with AI technology to improve productivity and insights generation.

Skills

Data analysis

Marketing analytics

AB testing

Education

BA/BS in data analytics or related field

Tools

SQL

Python

R

Power BI

Excel

Google Analytics

Adobe Analytics

Amazon Ads

Amazon Seller Central

Job description

Asurion seeks a Senior Analyst of Digital Analytics to join our marketing team in Nashville or remotely. You will partner with stakeholders to turn data into clear narratives that drive decisions across digital growth initiatives in a B2B2C model.

You’ll work on a technically sophisticated team, owning reporting, KPIs, measurement planning, and attribution. Proficiency in SQL and Power BI, plus Python/R, is essential; experience with Amazon Ads and Analytics platforms is valued.