Senior Digital Advertising Strategist

AgUpdate; Hilton Head Island (SC); On-site; USD 90,000 - 120,000; Full time

Job summary

Catalyst IQ in the United States is seeking a Sr. Specialist, Digital Advertising to lead analytical oversight for automotive client accounts. You’ll handle VIN-level insights, testing, and performance optimization to drive profitability and growth across campaigns.

Collaborate with Sales and Account teams, stay updated on Google Ads, DV360, Facebook, and other networks, and translate data into actionable recommendations for dealers.

Qualifications

• Bachelor’s Degree in related field or equivalent experience.
• Minimum 4 years of experience in digital advertising. Account management, sales or digital advertising operations experience is a major plus.
• Google Ads and Google Analytics Certified.

Responsibilities

• Deliver analytical oversight for client accounts in automotive vertical.
• Diversify and enhance digital offerings and tactical approach for campaigns.
• Narrate insights and recommendations to Sales/Account teams and clients.
• Stay current on industry trends and platform changes to inform strategy.
• Support daily deliverables and ticket queues for the team.

Skills

Digital advertising

Data analysis

Communication

Client management

Time management

Education

Bachelor’s degree or equivalent experience

Tools

Google Ads

Google Analytics

DV360

Google Tag Manager

Facebook/Meta Ads

Amazon Advertising

Job description

Catalyst IQ in the United States is seeking a Sr. Specialist, Digital Advertising to lead analytical oversight for automotive client accounts. You’ll handle VIN-level insights, testing, and performance optimization to drive profitability and growth across campaigns.

Collaborate with Sales and Account teams, stay updated on Google Ads, DV360, Facebook, and other networks, and translate data into actionable recommendations for dealers.