Specialist, Digital Advertising

Cloud Theory; United States; Remote; USD 65,000 - 90,000; Full time

Job summary

Catalyst IQ is hiring a Digital Advertising Specialist to lead AI-enabled digital campaigns for automotive clients. You will optimize campaigns across major platforms, analyze performance, and leverage AI to automate workflows and deliver actionable insights.

The role emphasizes data-driven decision making, collaboration with clients and internal teams, and staying ahead of AI and platform developments in digital marketing.

Qualifications

• Proficiency with Microsoft Office tools including Excel, PowerPoint and Word.
• Experience using AI tools such as ChatGPT, Claude, Gemini, Copilot, or similar platforms.
• Ability to use AI to improve productivity, automate tasks, analyze information, and solve business problems.
• Strong analytical and problem-solving skills.
• Comfortable working with large datasets and performance metrics.
• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to quality.
• Self-starter with a proactive mindset and continuous improvement.
• Ability to present findings and recommendations to clients and internal stakeholders.

Responsibilities

• Create, manage, and optimize digital advertising campaigns across Google, Microsoft, Meta, and other platforms.
• Monitor performance and make data-driven recommendations to improve results.
• Utilize AI tools to support campaign management, reporting, research, content creation, and process improvement.
• Develop and refine AI-assisted workflows that increase efficiency and reduce manual effort.
• Analyze large datasets to identify trends, opportunities, and performance insights.
• Collaborate with internal teams and clients to develop and execute digital marketing strategies.
• Communicate campaign performance, recommendations, and strategic insights clearly.
• Stay informed on trends, platform updates, and AI technologies for digital advertising.
• Contribute to improvement of internal tools, reporting systems.
• Support team development by sharing knowledge and best practices.

Skills

Excel

AI tools

Productivity with AI

Analytical thinking

Data handling

Communication

Attention to detail

Self-starter

Presentation to clients

Education

Bachelor's degree or equivalent experience

2+ years in digital advertising or related field

Experience with Google/Microsoft/Meta/LinkedIn Ads

GA4 or data visualization tools

AI in reporting or content development

Tools

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

GA4

Job description

Catalyst IQ is adigital marketing and technology leader formed by uniting Advance Automotive’s top brands—Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combinescutting-edgeinnovation with humanexpertiseto deliver real-time insights and actionable intelligence that accelerate sales.

Catalyst IQ is hiringaDigital Advertising Specialist.

The Digital Advertising Specialist (AI-Fluent) serves as a strategic partner across a portfolio of clients, managing and optimizing digital advertising campaigns while leveraging AI and automation to improve performance, efficiency, and scalability.

We're looking for someone who understands digital advertising and is excited about using AI tools to uncover insights, streamline workflows, and drive better results. The ideal candidate combines analytical thinking, curiosity, strong communication skills, and a willingness to continuously learn as technology evolves.

Responsibilities

• Create, manage, and optimize digital advertising campaigns across Google, Microsoft, Meta, and other advertising platforms.
• Monitor performance and make data-driven recommendations to improve campaign results.
• Utilize AI tools to support campaign management, reporting, research, content creation, and process improvement.
• Develop and refine AI-assisted workflows that increase efficiency and reduce manual effort.
• Analyze large datasets to identify trends, opportunities, and performance insights.
• Collaborate with internal teams and clients to develop and execute effective digital marketing strategies.
• Communicate campaign performance, recommendations, and strategic insights in a clear and actionable manner.
• Stay informed on emerging trends, platform updates, and AI technologies relevant to digital advertising.
• Contribute to the improvement of internal tools, processes, and reporting systems.
• Support team development by sharing knowledge, best practices, and innovative approaches to problem-solving.

Qualifications

Knowledge, Skills, Abilities

• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Experience using AI tools such as ChatGPT, Claude, Gemini, Copilot, or similar platforms.
• Ability to use AI to improve productivity, automate tasks, analyze information, and solve business problems.
• Strong analytical and problem-solving skills.
• Comfortable working with large datasets and performance metrics.
• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to quality.
• Self-starter with a proactive and continuous-improvement mindset.
• Ability to present findings and recommendations to clients and internal stakeholders.

Education and Experience

• Bachelor's degree in a related field or equivalent professional experience.
• Minimum 2 years’ experience in digital advertising, marketing, analytics, computer science, operations, or a related field.
• Experience with Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, or similar platforms preferred.
• Experience with GA4, reporting platforms, or data visualization tools preferred.
• Demonstrated use of AI tools to improve efficiency, reporting, content development, decision-making, or process improvement preferred.

Travel: Infrequent (less than 5%)

Additional Information

Catalyst IQ is an automotive marketing technology company that delivers data‑driven intelligence and high‑efficiency advertising solutions for OEMs, regional associations, and dealerships. In business for over 15 years, Catalyst IQ unites the strengths of Adpearance, Fox Dealer, Search Optics, and ZeroSum.

Catalyst IQ supports more than 1,300 dealerships and serves as a certified digital marketing provider for 24 Tier 3 OEM programs, giving the company a deep footprint across the automotive retail ecosystem.

About Advance Automotive
Created in 2017, Advance Automotive is a portfolio of automotive, technology, marketing, data, and software businesses providing AI-driven marketing solutions in the automotive industry. Advance Automotive includes independently operated agency Catalyst IQ, data and analytics from Cloud Theory and dynamic ad creation solutions from Hoot Interactive. Advance Automotive is part of Advance Local, a key unit of Advance, a privately held company founded in 1922.
Advance's portfolio of exceptional companies includes:
Condé Nast
Advance Local
Stage Entertainment
The IRONMAN Group
ACBJ
Leaders Group
Turnitin
POP

Catalyst IQ is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.

If you need a reasonable accommodation because of a disability for any part of the employment process, please Human Resources and let us know the nature of your request and your contact information.

Catalyst IQ does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.

At the center of Catalyst IQ's offerings is MarketAI®, the company's proprietary automotive intelligence software. MarketAI tracks nearly 20,000 franchise dealers and 99% of independent dealerships nationwide, delivering real time visibility into market conditions and shopper behavior. This intelligence powers Catalyst IQ's marketing and advertising solutions across Tier 1, Tier 2, and Tier 3, helping automotive brands act faster, target smarter, and achieve stronger results at lower cost. Catalyst IQ is headquartered in Ada, Michigan, with team members located across the United States. Learn more at CatalystIQ.com.

Advance Local Media LLC is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here:

The pay transparency policy is available here:

Advance Local Media LLC is committed to working with and providing reasonable accommodations to individuals with disabilities.

If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources, and let us know the nature of your request and contact information.

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