Senior Digital Activation Strategist – Programmatic

Adelphi Group; New York (NY); On-site; USD 40,000 - 75,000; Full time

Job summary

Adelphi Group in New York is seeking a Senior Associate, Digital Activation (Programmatic & Direct) to plan, execute, and optimize programmatic campaigns across DV360, The Trade Desk, Amazon DSP, and more. You will analyze performance, generate insights, and partner with strategy, analytics, and creative teams to deliver results for clients while maintaining brand safety and compliance.

This role requires 1–2 years of digital media buying experience; office-based in New York with Omnicom policy

Qualifications

• 1–2 years in digital media buying or programmatic advertising.
• Experience with at least one DSP such as DV360 or The Trade Desk.
• Strong Excel/Google Sheets for data analysis.
• Understanding of pixel tagging and ad serving.
• Knowledge of privacy frameworks (GDPR, CCPA) preferred.

Responsibilities

• Set up, launch, and manage programmatic campaigns across DSPs.
• Analyze performance metrics and optimize campaigns.
• Prepare weekly/monthly client reports with insights.
• Collaborate with strategy, analytics, and creative teams.

Skills

DV360

The Trade Desk

DSPs

Excel/Sheets

Campaign analytics

Data visualization

Tools

Tableau

Looker

Power BI

IAS

DoubleVerify

MOAT

Job description

Adelphi Group in New York is seeking a Senior Associate, Digital Activation (Programmatic & Direct) to plan, execute, and optimize programmatic campaigns across DV360, The Trade Desk, Amazon DSP, and more. You will analyze performance, generate insights, and partner with strategy, analytics, and creative teams to deliver results for clients while maintaining brand safety and compliance.

This role requires 1–2 years of digital media buying experience; office-based in New York with Omnicom policy