Senior Associate, Digital Activation

Adelphi Group; New York (NY); On-site; USD 40,000 - 75,000; Full time

Job summary

Adelphi Group in New York is seeking a Senior Associate, Digital Activation (Programmatic & Direct) to plan, execute, and optimize programmatic campaigns across DV360, The Trade Desk, Amazon DSP, and more. You will analyze performance, generate insights, and partner with strategy, analytics, and creative teams to deliver results for clients while maintaining brand safety and compliance.

This role requires 1–2 years of digital media buying experience; office-based in New York with Omnicom policy

Qualifications

• 1–2 years in digital media buying or programmatic advertising.
• Experience with at least one DSP such as DV360 or The Trade Desk.
• Strong Excel/Google Sheets for data analysis.
• Understanding of pixel tagging and ad serving.
• Knowledge of privacy frameworks (GDPR, CCPA) preferred.

Responsibilities

• Set up, launch, and manage programmatic campaigns across DSPs.
• Analyze performance metrics and optimize campaigns.
• Prepare weekly/monthly client reports with insights.
• Collaborate with strategy, analytics, and creative teams.

Skills

DV360

The Trade Desk

DSPs

Excel/Sheets

Campaign analytics

Data visualization

Tools

Tableau

Looker

Power BI

IAS

DoubleVerify

MOAT

Job description

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

We are seeking a Senior Associate, Digital Activation (Programmatic & Direct) to support the planning, execution, optimization, and reporting of programmatic advertising campaigns across multiple platforms. This role is ideal for someone with 1–2 years of experience in digital media buying or programmatic advertising who is looking to deepen their expertise in data-driven media activation.

The Senior Associate will work closely with internal media teams, analytics teams, and external platform partners to ensure campaigns deliver strong performance aligned with client goals.

Key Responsibilities
Campaign Activation & Management Set up, launch, and manage programmatic campaigns across DSPs (e.g., DV360, The Trade Desk, Amazon DSP, etc.). Implement campaign structures including line items, targeting, creatives, pacing, and budgets. Monitor campaign delivery and performance daily to ensure pacing and KPI targets are met. Troubleshoot campaign delivery issues and ensure proper tracking and tagging. Optimization & Performance Management Analyze campaign performance metrics including CTR, CPM, CPA, CPC, viewability, and conversions. Execute ongoing optimizations including: Audience refinement Bid adjustments Inventory and placement optimization Frequency and pacing adjustments Identify opportunities for performance improvement and scaling. Reporting & Insights Support weekly and monthly reporting deliverables for clients and internal teams. Translate campaign performance data into clear insights and actionable recommendations. Maintain reporting dashboards and assist with performance analysis. Collaboration Work cross-functionally with strategy, analytics, creative, and client services teams. Coordinate with platform vendors and data partners when needed. Assist managers in preparing campaign updates and performance summaries for clients. Quality Assurance Conduct QA checks on campaign setups, pixels, tracking, and creative assets. Ensure campaigns comply with brand safety, privacy regulations, and platform policies.

Required Qualifications
1–2 years of experience in digital media buying, programmatic advertising, or digital activation. Hands-on experience with at least one DSP such as: DV360 Prisma CM360 Strong understanding of programmatic ecosystem including DSPs, SSPs, exchanges, and data providers. Familiarity with ad serving, tagging, and tracking pixels. Proficiency in Excel / Google Sheets for data analysis and reporting. Strong attention to detail and organizational skills. Preferred Qualifications Experience with data visualization tools (Tableau, Looker, Power BI, etc.). Knowledge of brand safety and verification tools (IAS, DoubleVerify, MOAT). Familiarity with audience segmentation and data platforms (DMP/CDP). Understanding of privacy frameworks (GDPR, CCPA). Key Competencies Analytical thinking and data-driven decision making Strong communication and collaboration skills Attention to detail and accuracy Ability to manage multiple campaigns and deadlines Curiosity about emerging ad tech and media trendsNew York: $40,000.00-$75,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.