Senior Design Lead – Beauty & Personal Care, Trend-Driven

Scent Theory Products; New York (NY); In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Scent Theory Products, based in New York City, seeks a dynamic design leader to drive trend-forward beauty and personal care concepts for Five Below and Trend business. You will translate trends into cohesive collections that resonate with tween, teen, and young adult consumers, delivering compelling packaging and product aesthetics.

You will mentor designers, collaborate with Product Development to explore innovative formats and finishes, and ensure excited, shopper-driven visuals across

Competenze

• Bachelor's degree in Graphic Design, Packaging Design, Product Design, or a related field.
• Proven ability to lead creative direction and develop original, trend-driven product collections.
• Strong understanding of Five Below's consumer, retail environment, and value-driven product positioning, or similar trend-focused retailers.

Mansioni

• Drive the creative direction for our Five Below and Trend business, developing trend-right, commercially compelling product and packaging concepts across beauty, personal care, fragrance, skincare, accessories, novelty, and gifting categories.
• Lead the creative development of everyday and seasonal programs, translating emerging trends into innovative collections that resonate with tween, teen, and young adult consumers.
• Bring a fast-fashion approach to beauty, identifying trends early and rapidly translating them into fresh product concepts, packaging designs, and coordinated assortments.
• Develop original creative concepts from the ground up, including product aesthetics, graphics, packaging, color palettes, patterns, and cohesive visual identities.
• Create strong collection stories that work across multiple product categories, with a focus on differentiation, shelf impact, and perceived value.
• Partner closely with Product Development to explore innovative product formats, packaging structures, materials, and finishes that deliver strong design impact at accessible retail price points.
• Stay ahead of emerging trends across beauty, skincare, fragrance, fashion, accessories, social media, and pop culture.
• Regularly shop specialty beauty, mass, and value retailers, including Sephora, Ulta, Five Below, and other trend-driven stores, to identify new ideas, competitive products, and opportunities.
• Translate inspiration from specialty and prestige beauty brands into creative, commercially viable programs appropriate for Five Below's customer and price points.
• Demonstrate a strong understanding of Gen Z and Gen Alpha consumers, including evolving aesthetics, cultural influences, and purchase drivers.
• Work closely with Sales to understand retailer priorities, develop compelling presentations, and respond quickly to new business opportunities and buyer feedback.
• Serve as the day-to-day creative lead for the Five Below account, working under the direction of the Creative Director while taking ownership of creative concepts and design execution.
• Provide creative direction, guidance, and feedback to designers supporting the business, ensuring consistency, quality, and strong execution across all programs.
• Develop and present trend boards, product concepts, packaging mockups, and compelling visual presentations for internal teams and retail buyers.
• Manage multiple fast-moving projects, seasonal launches, and design priorities simultaneously in a high-volume environment.
• Collaborate closely with Sales and Product Development to bring concepts from initial inspiration through final production-ready artwork.

Conoscenze

Creative Direction

Adobe Creative Suite

Brand Packaging

Trend Analysis

Mentoring Designers

Presentation Skills

Fast-paced Environment

Gen Z Insight

Formazione

Bachelor's degree in Graphic Design, Packaging Design, Product Design, or related field

Strumenti

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Descrizione del lavoro

Scent Theory Products, based in New York City, seeks a dynamic design leader to drive trend-forward beauty and personal care concepts for Five Below and Trend business. You will translate trends into cohesive collections that resonate with tween, teen, and young adult consumers, delivering compelling packaging and product aesthetics.

You will mentor designers, collaborate with Product Development to explore innovative formats and finishes, and ensure excited, shopper-driven visuals across