Senior Demand Generation Marketing Manager

-; Coffeyville (KS); Remote; USD 80,000 - 120,000; Full time

Job summary

A remote position for a Senior Demand Generation Marketing Manager at a fast-growing tech startup. The role involves developing and executing strategic marketing campaigns to generate sales-ready pipelines using various channels. Ideal candidates will have a strong background in B2B SaaS demand generation and an ownership mindset to drive results.

Benefits

100% remote work

Unlimited PTO

22 official company holidays

Health care

Life insurance

Energetic culture

Opportunities for career growth

Qualifications

• 5+ years of professional experience in demand generation for a US-based B2B SaaS.
• Deep expertise with Hubspot, social media, paid & organic search.
• Effective in a remote setup with a stable 50+ Mbps internet connection.

Responsibilities

• Develop and execute multi-channel demand campaigns to drive lead acquisition.
• Analyze and report on campaign ROI using tools like GA4 and Hubspot.
• Collaborate with teams for results-driven campaigns.

Skills

Demand Generation

Paid Advertising

SEO

Social Media

Content Marketing

Analytics

Tools

Hubspot CRM

GA4

SEMRush

Job description

Purpose: The Senior Demand Generation Marketing Manager will use multi-channel marketing tactics to generate $2.5m in Sales-ready pipeline in 2025, while maintaining impressive cash efficiency with a 6:1 LTV to CAC ratio.

Job Description:The Senior Demand Generation Marketing Manager will develop industry-focused, multi-channel demand generation campaigns to generate pipeline using a mix of tactics across paid advertising, SEO, direct mail, content, and social media. This individual will work directly with the CMO to create and execute our demand strategy.

Responsibilities:

• Develop and execute multi-channel demand campaigns to drive lead acquisition and generate pipeline
• Leverage deep experience with paid and organic channels for Meta, LinkedIn, & AI/search optimization
• Execute comprehensive net-new and retargeting programs to accelerate lead conversions
• Support content ideation and distribution for demand campaigns (e.g. reports, ebooks, etc.)
• Analyze and report on campaign ROI using analytics tools such as GA4, SEMRush, & Hubspot
• Collaborate with Lifecycle, Content, Events, Ops, and Product Marketing for results-driven campaigns
• Manage contractors, agencies, & vendors to extend your tactical impact while balancing strategy

Requirements

• 5+ years of professional experience in demand generation for a US-based B2B SaaS
• Deep expertise with Hubspot CRM, social media, paid & organic search, and direct mail
• Strong demand gen acumen; experience with cross-channel tactics for driving inbound interest
• Ownership mindset, taking accountability for results and outcomes over process and effort
• Effective in a remote setup with a stable 50+ Mbps internet connection
• Strong work ethic and discipline

Benefits

100% remote w/ no office mandate Unlimited PTO 22 official company holidays Health care Life insurance Amazing colleagues Energetic culture that is positive and celebrates together Inspiring mission & software product Ability to grow your career in a fast-growing tech startup