Marketing Manager

Definiti Llc; Erie (Erie County); Remote; USD 60,000 - 90,000; Full time

Job summary

Join a leading company in retirement services as a Marketing Manager, where you will drive brand visibility through strategic campaign planning and execution. This remote-first role emphasizes teamwork and professional growth, offering flexible PTO and a dynamic culture focused on employee well-being.

Benefits

401(k) with up to 4% match

Flexible PTO plan

10 paid holidays

Paid Parental Leave

Comprehensive medical, dental and vision benefits

Company-paid life insurance

Bonus plan eligibility

Qualifications

• 3–5 years of relevant marketing experience required.
• Experience with CRM and marketing automation platforms.
• Strong understanding of social media and email marketing.

Responsibilities

• Plan and implement multi-channel campaigns to increase brand visibility.
• Manage marketing automation workflows and email campaigns.
• Analyze and report on campaign performance using analytical tools.

Skills

Communication

Project Management

Analytical Skills

Content Creation

Education

Bachelor’s degree in Marketing

High School diploma or GED

Tools

HubSpot

Microsoft Teams

Canva

Adobe Creative Suite

Job description

Description

Why join our team at Definiti? If you enjoy tackling challenges and believe in delivering exceptional client service, Definiti may be perfect for you. You can make a difference by helping to improve and secure many retirements, while also helping to grow a dynamic organization. Most roles are fully remote, so you need to be comfortable using technology, be productive in a home office with a reliable internet connection to stay in touch with your team and deliver high-quality service to our clients. Definiti supports your professional growth through comprehensive training and industry credentials and certifications.

Definiti is a national retirement services company that helps clients manage and administer their retirement plans. We help clients define what's possible and what’s next for their retirement plans.

PURPOSE OF POSITION

The Marketing Manager helps execute and elevate the marketing strategy. This role will contribute to demand generation, content creation, brand-building initiatives, and campaign execution. Strategic thinking and hands-on execution, storytelling, organization, and data-driven marketing are essential to success in this role.

PRIMARY DUTIES AND RESPONSIBILITIES

• Plan and implement multi-channel campaigns to increase brand visibility and drive qualified leads.
• Manage and optimize marketing automation workflows, email campaigns, and lead management processes across CRM and marketing tools including Hubspot.
• Oversee social media strategy and content creation across platforms to enhance brand presence and engagement.
• Collaborate with internal stakeholders and external vendors on creative projects, including digital assets, videos, presentations, and event materials.
• Analyze and report on campaign performance using tools such as HubSpot, Google Analytics, and CRM dashboards to inform future strategy.
• Contribute to blog posts, newsletters, and thought leadership content aligned with the editorial calendar.
• Support planning and execution of webinars, in-person events, and other promotional initiatives.
• Assist with internal communications including execution of newsletters, townhalls, and events
• Ensure brand consistency across all materials and channels.
• Stay informed on marketing trends, tools, and industry best practices.

Requirements

COMPETENCIES REQUIRED

• Strong verbal and written communication skills.
• Display keen attention to detail.
• Ability to design and create content including one-pagers, brochures, presentations, and videos
• Experience creating and delivering presentations.
• Excellent organizational, project management, and communication skills.
• Analytical mindset with the ability to interpret campaign results and translate insights into action.
• Demonstrate sound judgment when making decisions, and operate with discretion and integrity.
• Ability to assess issues as they arise, maintain composure under pressure, and develop thoughtful and appropriate responses.
  

EDUCATION AND QUALIFICATIONS

• High School diploma or GED required
• Bachelor’s degree in marketing, Communications, or a related field required
• 3–5 years of relevant marketing experience required
• Experience with a CRM and marketing automation platform is required
• HubSpot experience preferred
• Strong understanding of social media, email marketing, and content development required
• Familiarity with creative tools like Canva, Adobe Creative Suite, or similar required
• Experience in retirement services, financial services, or other regulated industries preferred
• Experience marketing to financial advisors, retirement plan sponsors, or HR professionals preferred

REMOTE WORKING REQUIREMENTS

As a remote-first company, we have compiled expectations for a successful remote work environment:

• Ability to build rapport with others remotely while working productively with limited in-person interaction
• Have access to a reliable and consistently strong, high-speed internet connection suitable for remote work. A stable, high-speed internet connection is essential for effective communication, collaboration, and productivity while working remotely
• Designate a quiet, and well-lit space free of as many distractions as possible
• Be online and available to work during designated business hours in local time zone
• Accustomed to using Microsoft Teams (or similar virtual-meeting applications) to meet with colleagues regularly on video and use the chat feature for quick communications. We utilize many Microsoft Teams features (such as Channels and file storage) for announcements, relevant conversations, and file sharing. Familiarity with Microsoft Teams is a plus
• Accustomed with file-storage and file-sharing tools such as Microsoft SharePoint

BENEFITS

Definiti has a dynamic, growth-focused culture, and we are committed to offering attractive employee-centric benefits, including:

• A virtual-first work philosophy
• 401(k) with up to 4% match
• Flexible PTO allows you to take the time you need for wellness, vacations, and personal matters. We foster a trusting environment where employees manage their workloads responsibly. Time off doesn’t accrue.
• 10 paid holidays and 2 paid floating holidays
• Paid Parental Leave
• A variety of medical, dental and vision plan options including Definiti subsidized premiums
• Company-paid life insurance and short-term disability insurance
• Bonus plan eligibility