Marketing Specialist (Temp)

horizonmedia; New York (NY); Sur place; USD 87 000 - 114 000; Plein temps

Résumé du poste

The Senior Marketing Specialist at Horizon Media will drive the strategy, deployment, and optimization of Mayo Clinic's demand generation media across channels, including paid social, search, video, and native display. You will collaborate with cross-functional teams and external agencies to deliver measurable outcomes and scale brand growth.

You will manage marketing plans, monitor performance, analyze campaign data, and report on budget, with a focus on analytics, optimization, and strategic

Qualifications

• Bachelor's degree in marketing or related field required.
• 5+ years experience in media planning and strategy.
• Strong understanding of marketing analytics and reporting tools.

Responsabilités

• Lead and manage media planning initiatives from scope to delivery.
• Collaborate with cross-functional teams and external agencies to optimize campaigns.
• Monitor budgets and report performance across channels.
• Derive insights from campaign data and apply optimizations.
• Support strategic counseling and client marketing plans.

Connaissances

Media planning

Strategy development

Analytics

Budget management

Formation

Bachelor's degree in marketing or related field

Outils

Instapage

WordPress

Description du poste

Job Description

The Senior Marketing Specialist is pivotal in driving the execution and continuous improvement of Mayo Clinic's demand generation media efforts across all channels. The ideal candidate will bring strategic thinking and deep expertise in integrated media strategy, performance marketing, and cross-functional collaboration to deliver measurable business outcomes at scale. They will drive the strategy, planning, deployment, and optimization of integrated media journeys that generate qualified demand and support long-term brand growth. The role will have expertise in paid social media, search engine marketing, online video, native digital display and other relevant tactics. The Marketing Specialist must have strong analytical capabilities, including the ability to interpret campaign data, extract insights, and apply optimizations that improve performance and efficiency. The role will be a part of a cross-functional team but will also manage external agencies. The role will also be responsible for managing and reporting out a budget.

The Senior Marketing Specialist will provide strategic marketing consultation and guidance to various clients. The Specialist will partner with the Marketing Manager and/or Director to build marketing plans, as well as drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic's mission, strategic plan and business objectives. The Specialist will be involved in the strategic evaluation and tactical execution of marketing activities, which may include advertising, collateral development, digital marketing, content creation/assessment, and event management/sponsorship. The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling.

Additional Responsibilities

• Demonstrates project management skills and the ability to manage projects through the entire project life cycle.
• Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts.
• Understands and acts independently to drive functional strategies forward to advance Mayo Clinic's mission, strategic plan and business goals.
• Builds credibility with peers and internal stakeholders.
• Assess opportunities for improvements and demonstrates willingness and ability to adapt to change.

Job Qualifications

• A bachelor's degree with strong academic performance in a related field, which may include liberal arts, business, marketing, healthcare, or similar field. Candidate should have at least 5 years experience in media planning and strategy.
• The ideal candidates should have hands‑on familiarity with paid search, social media and digital display planning, strategy, and execution. A deep understanding of marketing analytics, reporting, tools, and platforms is essential. Proven track record of managing large‑scale media campaigns and budgets. Experience with Instapage, WordPress, or other landing page design tools is a plus. Please clearly outline these experiences in your resume.

Additional Qualifications

• Broad based knowledge of marketing strategies.
• Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills.
• Proven execution ability, including digital marketing experience preferred.
• Must be able to work effectively in a consensus‑style and collaborative environment that expects and promotes teamwork.
• Must be comfortable in a fast‑paced and changing environment.
• Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality.
• Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.
• Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
• May require experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels.
• Has a positive influence on others.
• Position requires occasional travel and the flexibility to work weekends and evenings as necessary

Salary Range

$1,923.07 to $2,500 a week. A successful applicant's actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national o