Senior Demand Gen Manager — Meta Ads & Client Growth

Socket.dev; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

PTO (Paid Time Off)

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, a performance marketing agency serving Registered Investment Advisors across the United States, seeks a Senior Paid Media Strategist / Account Strategist to own client accounts from strategy through execution.

You will manage Meta campaigns, lead bi-weekly client calls, monitor performance, and translate data into actionable recommendations for non-technical clients. This hands-on role reports to the Associate Director of Operations and emphasizes retention and growth.

Qualifications

• 4+ years hands-on paid media experience with a strong focus on Meta advertising.
• Experience managing multiple client accounts and leading client-facing conversations.
• Proven ability to drive campaigns toward defined performance targets while supporting retention.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary point of contact.
• Lead bi-weekly client calls covering performance, strategy, priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate campaign data into clear, actionable recommendations for non-technical clients.
• Build strong client relationships that support retention, renewals, and referrals.
• Solve account issues proactively to support stability and growth.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audience targeting, bid strategies, creative testing, and campaign variables.
• Monitor performance daily and adjust based on cost-per-appointment and other metrics.
• Diagnose underperforming campaigns and develop improvement strategies.
• Test audiences, messaging, and creative to identify opportunities for stronger performance.
• Contribute to ad copy and campaign messaging.
• Set up and troubleshoot tracking, Meta pixels, and conversion events.
• Configure Calendly integrations, Zapier automations, and lead-routing workflows.
• Resolve technical issues between advertising platforms and client systems.
• Proactively monitor tracking and lead flow to prevent issues from affecting client results.

Skills

Meta advertising

Client relationships

Campaign optimization

Communication

Project management

Tools

Calendly

Zapier

Tracking pixels

Job description

Clients Blackbox, a performance marketing agency serving Registered Investment Advisors across the United States, seeks a Senior Paid Media Strategist / Account Strategist to own client accounts from strategy through execution.

You will manage Meta campaigns, lead bi-weekly client calls, monitor performance, and translate data into actionable recommendations for non-technical clients. This hands-on role reports to the Associate Director of Operations and emphasizes retention and growth.