Senior Defense Tech Brand & Demand Lead

TekStream Solutions; McLean (VA); Vor Ort; USD 130.000 - 210.000; Vollzeit

Zusammenfassung

Booz Allen Hamilton in McLean, VA seeks a senior brand marketer to define a category and architect a modern enterprise brand across government, commercial, and technology audiences.

You’ll own strategy, pressure‑test it with executives, and execute narratives and integrated campaigns that move prospects from awareness to evaluation, while collaborating with partners, product teams, and sales.

Qualifikationen

• 12+ years in B2B or B2G marketing.
• Led enterprise-brand campaigns at scale.
• Experience with MDF and co-marketing.
• Navigates matrixed organizations and partners with sales.
• Uses performance data to optimize campaigns.
• Knowledge of government buying cycles.

Aufgaben

• Define category and lead enterprise-brand campaigns across paid, owned, and earned channels.
• Develop and launch integrated campaigns to grow brand and product visibility.
• Translate complex capabilities into differentiated narratives and creative concepts.
• Measure KPIs for awareness and demand, and optimize programs for impact.
• Collaborate with partners, enterprise marketing, product leaders and sales.

Kenntnisse

Enterprise marketing

Brand strategy

Executive presence

Cross-functional leadership

Data-driven marketing

ABM

Partnership marketing

Government cycles

Ausbildung

Bachelor’s in Marketing

Jobbeschreibung

Booz Allen Hamilton in McLean, VA seeks a senior brand marketer to define a category and architect a modern enterprise brand across government, commercial, and technology audiences.

You’ll own strategy, pressure‑test it with executives, and execute narratives and integrated campaigns that move prospects from awareness to evaluation, while collaborating with partners, product teams, and sales.