Senior Data & Tech Partner for Category & Shopper Marketing

Mars Incorporated; Chicago (IL); Hybrid; USD 119,000 - 164,000; Full time

Benefits offered by this job

Mars University access

Bonus eligibility

Job summary

Mars Incorporated is seeking a Senior Manager, Data & Technology Business Partner for Category Management & Customer Marketing. You will bridge regional commercial teams with Data & Technology, shaping a data-driven roadmap and guiding advanced analytics, AI, and digital capabilities across the organization.

Lead stakeholder collaboration, enable category and customer marketing modernization, and drive ROI through impactful technology investments and adoption. Strong CPG acumen preferred.

Qualifications

• Bachelor's degree in Business, Marketing, IT, Data Analytics, or related field.
• 7+ years of professional experience in Technology Business Partnership, Business Relationship Management, Product Management, Category Management, or Customer/Shopper Marketing.
• Strong understanding of Category Management, Customer Marketing, Shopper Marketing, and Retail Analytics processes.
• Ability to translate complex business priorities and raw retail challenges into practical, structured technology and data roadmaps.
• Outstanding communication, facilitation, and presentation skills with cross-functional influence.

Responsibilities

• Strategic Business Partnership: Serve as the primary Data & Technology liaison for Category Management and Customer Marketing, aligning data priorities with long-term commercial goals.
• Category Management Enablement: Implement modern tools for assortment analysis, space/shelf optimization, and market intelligence.
• Customer Marketing Enablement: Partner with Customer Marketing teams to implement campaigns, shopper marketing platforms, and data-driven investment measurement frameworks.
• Portfolio & Demand Management: Manage demand intake, build robust business cases, secure funding, and coordinate with Product Owners and Agile Engineering teams to stay on track.
• Advanced Data, Analytics & AI Strategy: Champion self-service reporting, shape regional AI and predictive analytics use cases, collaborate to safeguard data quality and accessibility.
• Stakeholder Alignment & Change Leadership: Lead cross-functional alignment, drive readiness, training, and change management to ensure ROI and adoption.

Skills

7+ years experience in Tech Business

Stakeholder management

Category Management

Customer Marketing

Syndicated data analytics familiarity

MarTech / CDP exposure

Education

Bachelor's degree in Business, Marketing, Information Technology, Data Analytics, or related field

Tools

Circana (IRI)

Nielsen

Numerator

Job description

Mars Incorporated is seeking a Senior Manager, Data & Technology Business Partner for Category Management & Customer Marketing. You will bridge regional commercial teams with Data & Technology, shaping a data-driven roadmap and guiding advanced analytics, AI, and digital capabilities across the organization.

Lead stakeholder collaboration, enable category and customer marketing modernization, and drive ROI through impactful technology investments and adoption. Strong CPG acumen preferred.