Senior Data Scientist, Marketing Analytics (Remote, CA)

Actalent; Carlsbad (CA); Remote; USD 47,000 - 63,000; Full time

Benefits offered by this job

Remote work

Job summary

Actalent seeks a Data Scientist II to support Digital Marketing and Commercial Analytics with advanced modeling, predictive analytics, and customer insights. You will leverage CRM, sales, and engagement data to identify growth opportunities and forecast behaviors.

The role emphasizes actionable recommendations, experimental design, and communicating results to technical and non-technical stakeholders in a fully remote contract based in CA.

Qualifications

• Bachelor’s degree in a quantitative field; advanced degree preferred.
• 3+ years in data science, predictive analytics, or marketing analytics.
• Proficiency in Python/SQL/R/SAS and data visualization tools.
• Experience with large structured/unstructured data and CRM/marketing platforms.
• Ability to translate analytics into business insights for stakeholders.

Responsibilities

• Develop predictive models to identify customer behaviors and market opportunities.
• Build segmentation frameworks and target personas from diverse data sources.
• Apply statistical and ML techniques for forecasting and business planning.
• Analyze marketing and sales performance across the customer journey.
• Design experiments and A/B tests to measure campaign impact.
• Collaborate with cross-functional teams to translate findings into actions.
• Create visualizations and executive reports for technical and non-technical audiences.
• Integrate internal and external data to improve targeting strategies.

Skills

Customer segmentation

Forecasting

Machine learning

Statistical inference

Behavioral analytics

Education

Bachelor's degree

Master's degree

Tools

Python

SQL

R

SAS

Power BI

Tableau

Salesforce

HubSpot

Eloqua

Adobe Analytics

Job description

Actalent seeks a Data Scientist II to support Digital Marketing and Commercial Analytics with advanced modeling, predictive analytics, and customer insights. You will leverage CRM, sales, and engagement data to identify growth opportunities and forecast behaviors.

The role emphasizes actionable recommendations, experimental design, and communicating results to technical and non-technical stakeholders in a fully remote contract based in CA.