Senior Data Scientist — Marketing Analytics & AI Impact

Preply; Berlin (NH); Presencial; USD 120 000 - 170 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Barcelona relocation package

Equity

Health insurance

Learning & development budget

Time off for self-development

Gym/Wellness access

Resumo da oferta

Preply is expanding its Data Team to empower decision-making with measurements across marketing channels and product outcomes. You’ll work closely with MarTech, product, and platform teams to apply advanced analytics, causal inference, and machine learning to real business questions.

You’ll help scale measurement across markets, design innovative experiments, and implement pipelines that evolve ETL processes while exploring new tools and frameworks.

Qualificações

• Experience applying AI to marketing analytics and decision-making.
• Strong background in performance marketing data products.
• Proven ability to quantify incremental impact and attribution.

Responsabilidades

• Collaborate with performance marketing teams to create data solutions improving campaign ROI.
• Roll out MMM across additional countries and build an automated MMM budget platform.
• Design incrementality tests and apply causal inference to quantify effects.
• Unify MMM and incrementality results into a single analytics system.
• Shape testing roadmaps and develop Creative Analytics metrics.
• Improve targeting and bidding with regression-based weights on funnel events.
• Support Applied AI model rollouts with business and data-science input.
• Work with Data Engineering to build scalable pipelines and ETL evolution.
• Contribute to cross-company data initiatives aligned with our vision.
• Proactively apply predictive models in performance marketing channels.

Conhecimentos

AI mindset

Pragmatic problem-solving

Data Science in marketing

Incrementality & attribution

ML model deployment

A/B testing

Marketplace/digital ads

SQL

Python

Creative thinking

Curiosity

English communication

Ferramentas

Databricks

Snowflake

Looker

Apache Spark

dbt

Airflow

Descrição da oferta de emprego

Preply is expanding its Data Team to empower decision-making with measurements across marketing channels and product outcomes. You’ll work closely with MarTech, product, and platform teams to apply advanced analytics, causal inference, and machine learning to real business questions.

You’ll help scale measurement across markets, design innovative experiments, and implement pipelines that evolve ETL processes while exploring new tools and frameworks.