Senior Data Scientist — AI-Driven Marketing Analytics

Preply; City of Amsterdam (NY); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Relocation package to Barcelona

Learning & Development budget

Health insurance

Equity

Job summary

Preply is building a data-driven marketing analytics function. We seek a Data Scientist to collaborate with performance marketing teams, design MMM, and implement advanced causal methods to improve ROI across markets.

You’ll work with our Applied AI and Data Engineering teams to deploy models and scalable data pipelines, using SQL and Python to deliver business insights and data products.

Qualifications

• AI mindset and ability to use AI to boost efficiency.
• Pragmatic problem-solver with curiosity-driven approach.
• Extensive experience as a Data Scientist in performance marketing (B2C).
• Knowledge of incrementality and attribution.
• Experience developing and deploying ML models.

Responsibilities

• Collaborate with performance marketing teams to create data solutions for budgets and results.
• Roll out MMM to more countries and build an automated MMM budget platform with Bayesian stats.
• Design and analyze incrementality tests to measure marketing effectiveness and ROI.
• Create a unified system linking MMM and incrementality results.
• Shape the testing roadmap and design the Creative Analytics framework.

Skills

SQL

Python

Incrementality

Bayesian

A/B testing

Marketing analytics

Tools

Databricks

Snowflake

Looker

Apache Spark

dbt

Airflow

Job description

Preply is building a data-driven marketing analytics function. We seek a Data Scientist to collaborate with performance marketing teams, design MMM, and implement advanced causal methods to improve ROI across markets.

You’ll work with our Applied AI and Data Engineering teams to deploy models and scalable data pipelines, using SQL and Python to deliver business insights and data products.