Senior Product Marketing Lead - Data Quality & AI (Remote)

Precisely International Jobs; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Precisely is hiring a Senior Manager, Product Marketing to lead our data quality, governance, MDM, and data integration product marketing efforts. You will own the market narrative for these capabilities and influence go-to-market strategies for data leaders and business stakeholders.

You will lead a small team, shape messaging, plan launches, and align with Sales and Demand Gen to drive pipeline. This role emphasizes AI adoption and cross-functional collaboration in an AI-first organization.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 7+ years of product marketing experience in B2B software.
• 2+ years of experience directly managing or leading product marketers.
• Strong track record developing positioning and messaging for both business and technical buyers.
• Experience partnering with Demand Generation to drive pipeline and with Sales/Enablement to improve win rates.
• Hands-on experience applying AI to product marketing use cases.
• Excellent written and verbal communication skills.
• Experience working cross-functionally with Product Management on roadmap, launch planning, and customer research.
• Travel is required: Yes, ~10-15%.

Responsibilities

• Lead and develop a small team of Product Marketing Managers covering Data Quality, Data Governance, Master Data Management, and Data Integration, setting priorities and coaching for growth.
• Own the segment-level narrative, value proposition, and messaging frameworks for data leadership and business stakeholders.
• Guide the team in translating product capabilities into differentiated, outcome-oriented messaging.
• Direct launch planning for major releases and cross-portfolio initiatives with Product Management.
• Drive cross-functional alignment across Product Management, Sales, and Marketing for campaigns and launches.
• Partner with Demand Generation, Content Marketing, Web & Brand, and Communications to shape portfolio messaging and pipeline growth.
• Develop persona-based messaging and thought leadership for data leaders and business buyers; support ABM programs.
• Partner with Sales Enablement to develop core readiness material and deliver enablement to senior audiences.
• Establish processes and best practices to scale messaging quality as the portfolio grows.
• Champion AI adoption, piloting tools and mentoring teams on high-impact AI usage.
• Represent the portfolio in Competitive Intelligence and Analyst Relations with win/loss insights.

Skills

Leadership

Go-to-market strategy

Cross-functional collaboration

AI marketing adoption

Education

Bachelor’s degree or equivalent

Job description

Precisely is hiring a Senior Manager, Product Marketing to lead our data quality, governance, MDM, and data integration product marketing efforts. You will own the market narrative for these capabilities and influence go-to-market strategies for data leaders and business stakeholders.

You will lead a small team, shape messaging, plan launches, and align with Sales and Demand Gen to drive pipeline. This role emphasizes AI adoption and cross-functional collaboration in an AI-first organization.