Senior Data Scientist, Ad Platform & Personalization

NewsBreak; Mountain View (CA); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Health, dental, and vision care

Top-tier 401(K) with company matching

Paid time off and paid holidays

FSA, HSA and commuter benefits

Team activity budget

Job summary

NewsBreak is seeking a skilled Data Scientist to join the Ad Platform team. You will apply advanced analytics, ML, and statistical modeling to optimize ad delivery, targeting, and the overall advertising experience.

You will partner with engineering, product, and sales to drive data-driven decisions, build scalable data pipelines, and deliver measurable impact on revenue and user engagement.

Qualifications

• Bachelor's, Master's, or PhD in Computer Science, Statistics, Mathematics, or a related field.
• 3+ years of experience in data science, analytics, or machine learning, preferably in an advertising or digital marketing environment.
• Strong programming skills in Python, R, or SQL, with experience in big data technologies such as Spark, Hadoop, or TensorFlow.
• Expertise in statistical analysis, A/B testing, and causal inference.
• Experience working with large-scale ad datasets and real-time bidding (RTB) platforms is a plus.

Responsibilities

• Analyze large-scale datasets to identify trends, inefficiencies, and opportunities for optimizing ad performance and revenue.
• Design A/B experiments to evaluate and improve ad products, bidding strategies, and user engagement.
• Provide actionable insights through data visualization, reporting, and dashboards.
• Work closely with engineers to build scalable data pipelines and real-time machine learning systems.
• Collaborate with product managers to define key performance metrics and guide product roadmaps with data-driven insights.
• Utilize advanced statistical techniques and algorithms to measure and enhance ad personalization and recommendation systems.
• Participate, research and implement machine learning models and data-driven solutions to improve ad targeting, ranking, and delivery.

Skills

Python

R

SQL

A/B testing

Statistical analysis

Causal inference

Data visualization

Communication

Education

Bachelor's degree in CS/Statistics/ Mathematics

Master's or PhD preferred

Tools

Spark

Hadoop

TensorFlow

Job description

NewsBreak is seeking a skilled Data Scientist to join the Ad Platform team. You will apply advanced analytics, ML, and statistical modeling to optimize ad delivery, targeting, and the overall advertising experience.

You will partner with engineering, product, and sales to drive data-driven decisions, build scalable data pipelines, and deliver measurable impact on revenue and user engagement.