Senior Data Scientist, Ad Platform — ML for Personalization

NewsBreak; Mountain View (CA); On-site; USD 165,000 - 205,000; Full time

Benefits offered by this job

Health, dental, and vision care foryou

Top-tier 401(K) with company matching

Paid time off and holidays

FSA, HSA and commuter benefits

Team activity budget

Job summary

NewsBreak is seeking a Data Scientist to join its Ad Platform team. You will leverage advanced analytics, machine learning, and statistical modeling to optimize ad delivery, improve targeting, and enhance the overall advertising experience.

You will work closely with cross-functional teams to drive data-driven decision-making and innovation. The role emphasizes building scalable data pipelines and real-time ML systems, designing A/B experiments, and delivering insights through dashboards while

Qualifications

• Bachelor's, Master's, or PhD in Computer Science, Statistics, Mathematics, or a related field.
• 3+ years of experience in data science, analytics, or machine learning, preferably in advertising or digital marketing.
• Strong programming skills in Python, R, or SQL, with experience in big data technologies such as Spark, Hadoop, or TensorFlow.
• Expertise in statistical analysis, A/B testing, and causal inference.
• Experience working with large-scale ad datasets and real-time bidding (RTB) platforms is a plus.
• Knowledge of ad attribution, auction dynamics, and user behavior modeling.
• Ability to communicate complex data insights clearly to non-technical stakeholders.
• Strong problem-solving skills and ability to thrive in a fast-paced environment.

Responsibilities

• Analyze large-scale datasets to identify trends, inefficiencies, and opportunities for optimizing ad performance and revenue.
• Design A/B experiments to evaluate and improve ad products, bidding strategies, and user engagement.
• Provide actionable insights through data visualization, reporting, and dashboards.
• Work closely with engineers to build scalable data pipelines and real-time machine learning systems.
• Collaborate with product managers to define key performance metrics and guide product roadmaps with data-driven insights.
• Utilize advanced statistical techniques and algorithms to measure and enhance ad personalization and recommendation systems.
• Participate, research and implement machine learning models and data-driven solutions to improve ad targeting, ranking, and delivery.

Skills

Python

R

SQL

Spark

Hadoop

TensorFlow

Statistics

A/B Testing

Causal Inference

Communication

Education

Bachelor's, Master's, or PhD in CS/Stats/Math

Tools

Spark

Hadoop

TensorFlow

Job description

NewsBreak is seeking a Data Scientist to join its Ad Platform team. You will leverage advanced analytics, machine learning, and statistical modeling to optimize ad delivery, improve targeting, and enhance the overall advertising experience.

You will work closely with cross-functional teams to drive data-driven decision-making and innovation. The role emphasizes building scalable data pipelines and real-time ML systems, designing A/B experiments, and delivering insights through dashboards while