Senior Data Scientist, Ad Platform

Francisco Partners; Mountain View (CA); On-site; USD 165,000 - 205,000; Full time

Job summary

NewsBreak is seeking a highly skilled Data Scientist to join our Ad Platform team. You will leverage advanced analytics, ML, and statistical modeling to optimize ad delivery, improve targeting, and enhance the advertising experience.

You will partner with engineering, product, and sales to drive data-driven decisions, build scalable data pipelines, and implement real-time ML systems that power our advertising platform.

Qualifications

• 3+ years in data science, analytics, or ML, preferably in advertising or digital marketing.
• Strong programming skills in Python, R, or SQL.
• Experience with big data technologies such as Spark, Hadoop, or TensorFlow.
• Expertise in statistical analysis, A/B testing, and causal inference.
• Nice to have experience with RTB platforms and ad datasets.

Responsibilities

• Analyze large-scale datasets to identify trends and optimize ad performance.
• Design experiments to evaluate bidding strategies and user engagement.
• Provide insights via dashboards and reports.
• Collaborate with engineers to build scalable data pipelines and ML systems.
• Work with product managers to define KPIs and inform roadmaps.
• Improve ad targeting, ranking, and delivery with ML models.

Skills

Python

SQL

R

Spark

Hadoop

TensorFlow

A/B testing

Causal inference

Data visualization

Communication

Education

Bachelor's degree in CS/Statistics/Math

Master's degree

PhD

Tools

Spark

Hadoop

TensorFlow

SQL tooling

Job description

About NewsBreak

Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.

Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.

If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, www.newsbreak.com/about

About the role

We are seeking a highly skilled and motivated Data Scientist to join our Ad Platform team. In this role, you will leverage advanced analytics, machine learning, and statistical modeling to optimize ad delivery, improve targeting, and enhance the overall advertising experience. You will work closely with cross‑functional teams, including engineering, product, and sales, to drive data‑driven decision‑making and innovation within our ad platform.

Responsibilities

• Analyze large‑scale datasets to identify trends, inefficiencies, and opportunities for optimizing ad performance and revenue.
• Design A/B experiments to evaluate and improve ad products, bidding strategies, and user engagement.
• Provide actionable insights through data visualization, reporting, and dashboards.
• Work closely with engineers to build scalable data pipelines and real‑time machine learning systems.
• Collaborate with product managers to define key performance metrics and guide product roadmaps with data‑driven insights.
• Utilize advanced statistical techniques and algorithms to measure and enhance ad personalization and recommendation systems.
• Participate, research and implement machine learning models and data‑driven solutions to improve ad targeting, ranking, and delivery.

Requirements

• Bachelor's, Master's, or PhD in Computer Science, Statistics, Mathematics, or a related field.
• 3+ years of experience in data science, analytics, or machine learning, preferably in an advertising or digital marketing environment.
• Strong programming skills in Python, R, or SQL, with experience in big data technologies such as Spark, Hadoop, or TensorFlow.
• Expertise in statistical analysis, A/B testing, and causal inference.
• Experience working with large‑scale ad datasets and real‑time bidding (RTB) platforms is a plus.
• Knowledge of ad attribution, auction dynamics, and user behavior modeling.
• Ability to communicate complex data insights in a clear and concise manner to non‑technical stakeholders.
• Strong problem‑solving skills and the ability to thrive in a fast‑paced, dynamic environment.

Why join us?

• Be part of a fast‑growing team that drives innovation in digital advertising.
• Work on cutting‑edge machine learning and optimization problems at scale.
• Competitive compensation, benefits, and opportunities for professional growth.
• Collaborate with talented professionals in a fast‑growing and impactful industry.

Benefits

We offer a competitive benefits package:

• Health, dental, and vision care for you and your family (100% coverage for employee)
• Top-tier 401(K) plan with company matching
• Paid time off and paid holidays
• FSA, HSA and commuter benefits programs
• Team activity budget

The US base salary range for this full‑time position is listed below. Pay may vary based on a number of factors including job‑related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.

Annual Base Pay Range

$165,000 — $205,000 USD

CPRA Privacy Notice for California Candidates