Hybrid Data-Driven Marketing Campaign Architect

KeyCorp; Brooklyn (OH); Hybrid; USD 63,000 - 96,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

KeyCorp is seeking a Marketing Consultant to drive data-driven campaign strategies across email, SMS, push, inbound and direct mail. You will work with IT (KTOS) and business partners to optimize data, marketing tech and campaign environments.

The role is highly technical, involving analytics, data modeling and coding for data extraction across platforms, with emphasis on scalable, repeatable processes and AI-assisted query functions.

Qualifications

• Bachelor's degree in IT, MIS, Data Analytics, or related field or equivalent experience.
• 2+ years of experience with relational databases and SQL for data mining and analysis.
• Familiarity with JSON and translating into SQL.
• Ability to work with AI in developing basic query functions.
• Experience building datasets for marketing or analytics use cases.

Responsibilities

• Partner with Marketing Technology and LOB teams to translate objectives into data-driven campaigns.
• Perform hands-on coding for data extraction, mining, transformation, and analysis across platforms.
• Design scalable processes for campaign operations and audience builds.
• Troubleshoot and debug complex data workflows and campaign logic.
• Document data flows and procedures for compliance and audit readiness.

Skills

Analytical skills

SQL

Data analysis

Data modeling

Data workflows

Education

Bachelor's degree in IT/MIS/Data Analytics

Tools

Adobe Experience Platform

Adobe Journey Optimizer

Adobe Campaign

Job description

KeyCorp is seeking a Marketing Consultant to drive data-driven campaign strategies across email, SMS, push, inbound and direct mail. You will work with IT (KTOS) and business partners to optimize data, marketing tech and campaign environments.

The role is highly technical, involving analytics, data modeling and coding for data extraction across platforms, with emphasis on scalable, repeatable processes and AI-assisted query functions.