Senior Data Analytics & Insights Strategist

Marsh & McLennan Companies, Inc.; Louisville (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Mercer in Louisville, KY is seeking a Senior Data Analytics & Insights Specialist to turn data into actionable intelligence that drives growth. This hybrid role requires in-office presence at least three days a week and partners with marketing and commercial leaders to build dashboards and inform go-to-market strategy.

Responsibilities include analyzing campaign performance, audience targeting, and pipeline contribution; translating data into insights; defining KPIs and presenting

Qualifications

• Bachelor's Degree in related fields.
• Experience with MarTech tools (Google Analytics, Webtrends, Microsoft Dynamics, etc.).
• 5 years in marketing/sales analytics or business intelligence.
• Strong skills with data visualization tools (Power BI, Qlik).
• Proficiency in Excel/SQL for data analysis and reporting.
• Experience analyzing campaign performance, funnel conversion, and pipeline contribution.
• Familiarity with customer segmentation.
• Ability to synthesize complex data into stories that influence decisions.

Responsibilities

• Turn data into actionable intelligence that drives growth.
• Partner with marketing and commercial leaders to build dashboards.
• Analyze campaign, channel, and customer data to understand performance and buying behaviors.
• Provide insights and recommendations to improve response, conversion, and pipeline contribution.
• Define KPIs, identify performance trends, and present customer insights.

Skills

Data analytics

Insights storytelling

Marketing analytics

Campaign analysis

Audience segmentation

Communication

Education

Bachelor's Degree in related fields

Tools

Power BI

Qlik

Google Analytics

Webtrends

Microsoft Dynamics

Excel

SQL

Job description

Mercer in Louisville, KY is seeking a Senior Data Analytics & Insights Specialist to turn data into actionable intelligence that drives growth. This hybrid role requires in-office presence at least three days a week and partners with marketing and commercial leaders to build dashboards and inform go-to-market strategy.

Responsibilities include analyzing campaign performance, audience targeting, and pipeline contribution; translating data into insights; defining KPIs and presenting