Senior Data Analytics & Insight Specialist

Marsh & McLennan Companies, Inc.; Louisville (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Mercer in Louisville, KY is seeking a Senior Data Analytics & Insights Specialist to turn data into actionable intelligence that drives growth. This hybrid role requires in-office presence at least three days a week and partners with marketing and commercial leaders to build dashboards and inform go-to-market strategy.

Responsibilities include analyzing campaign performance, audience targeting, and pipeline contribution; translating data into insights; defining KPIs and presenting

Qualifications

• Bachelor's Degree in related fields.
• Experience with MarTech tools (Google Analytics, Webtrends, Microsoft Dynamics, etc.).
• 5 years in marketing/sales analytics or business intelligence.
• Strong skills with data visualization tools (Power BI, Qlik).
• Proficiency in Excel/SQL for data analysis and reporting.
• Experience analyzing campaign performance, funnel conversion, and pipeline contribution.
• Familiarity with customer segmentation.
• Ability to synthesize complex data into stories that influence decisions.

Responsibilities

• Turn data into actionable intelligence that drives growth.
• Partner with marketing and commercial leaders to build dashboards.
• Analyze campaign, channel, and customer data to understand performance and buying behaviors.
• Provide insights and recommendations to improve response, conversion, and pipeline contribution.
• Define KPIs, identify performance trends, and present customer insights.

Skills

Data analytics

Insights storytelling

Marketing analytics

Campaign analysis

Audience segmentation

Communication

Education

Bachelor's Degree in related fields

Tools

Power BI

Qlik

Google Analytics

Webtrends

Microsoft Dynamics

Excel

SQL

Job description

Company:
Mercer

Description:

We are seeking a talented individual to join our Indirect Sales team at Mercer. This role will be based in Louisville, KY. This is a hybrid role that has a requirement of working at least three days a week in the office.

We're looking for a Senior Data Analytics & Insights Specialist who can turn data into actionable intelligence that drives growth. This role is at the center of how we measure performance, understand customer behavior, and inform go-to-market strategy. You'll partner closely with marketing and commercial leaders to build dashboards, uncover insights, and recommend actions that directly impact pipeline, revenue, and customer engagement.

We will count on you to:

• The ideal candidate is a data-driven strategist with strong analytical skills who can translate complex marketing and sales data into clear insights, build compelling dashboards, and partner to drive smarter, revenue-focused decisions.
• You will gather and analyze campaign, channel, and customer data from various sources to understand campaign performance, audience targeting, media mix, and buying behaviors.
• Your goal is to provide insights and recommendations that improve response, increase conversion rate, and drive new sales.
• Translate data into clear, actionable insights and present recommendations
• Dive deep into campaign and customer data to define KPIs, identify performance trends, and provide customer insights

What you need to have:

• Bachelor's Degree in related fields
• Experience with MarTech tools (Google Analytics, Webtrends, Microsoft Dynamics, etc.)
• 5 years in marketing/sales analytics or business intelligence
• Strong skills with data visualization tools (Power BI, Qlik)
• Proficiency in Excel/SQL for data analysis and reporting
• Experience analyzing campaign performance, funnel conversion, and pipeline contribution
• Familiarity with customer segmentation
• Ability to synthesize complex data into stories that influence decisions

What makes you stand out?

• A passion for using data to solve problems
• Excellent communication skills (written and verbal)
• Self-starter with the ability to balance multiple priorities
• Experience with direct response tactics for sales and lead generation and knowledge of best practices

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Mercer, a business of Marsh McLennan (NYSE: MMC), is a global leader in helping clients realize their investment objectives, shape the future of work and enhance health and retirement outcomes for their people. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit mercer.com, or follow on LinkedIn and X.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting [e-mail].

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person.