Marketing Strategy Lead Data Analyst

Vanguard; Charlotte (NC); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Vanguard is seeking a Lead Marketing Strategy Data Analyst to elevate our marketing analytics initiatives, driving ROI through advanced analytics, predictive modeling, and data science techniques. You will translate marketing questions into analytical requirements, build an analytics framework, run BAU and scenario assessments, and influence senior stakeholders with data-driven insights.

This hybrid role emphasizes collaboration across Marketing, Sales, MarTech, and Data teams to enable scalable

Qualifications

• Minimum eight years of related work experience with five years in advanced marketing strategy and optimization analytics.
• Bachelor's degree in Marketing, Statistics, Data Science, Economics, or related field; Masters preferred.

Responsibilities

• Translate marketing and business needs into analytical requirements to build strategic analytical solutions.
• Establish the analytical framework to deliver business OKRs.
• Design data-led strategy to drive marketing optimization at scale.
• Run BAU, what-if scenarios and assess impact to validate approaches.
• Design actionable marketing operations and experimentation roadmap.
• Build consensus and influence senior stakeholders with analytics proposals.

Skills

Marketing analytics

Statistical modeling

Campaign optimization

Communication to non-technical

Education

Bachelor's degree in Marketing/Statistics/Data Science/Economics

Master's degree preferred

Tools

Excel

SQL

Tableau

Python

Job description

To elevate our impact, we're investing in cross-functional Marketing Analytics initiatives that drive meaningful transformation and unlock scalable impact across the organization. This team will serve as a strategic connector across the marketing organization to unlock opportunities for optimization, measurement and experimentation.

We are seeking a Lead Marketing Strategy Data Analyst to join the team. This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI. This role suits someone who thrives at the intersection of marketing strategy, analytics, and data science. They will excel at addressing complex business questions using compelling analytical strategies and communicating these solutions to both technical and non-technical audiences to influence swift implementation.

In this role you will:

• Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solution
• Establish the analytical framework to successfully deliver business OKRs
• Design a robust and streamlined data-lead strategy to drive marketing optimization at scale
• Run BAU, proposed and other "what if" scenarios assessments to validate approach and evaluate impact
• Design an actionable marketing operations and experimentation roadmap
• Build consensus and influence senior stakeholders to gain confidence in analytics proposals
• Continuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organization

What it takes:

• Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics
• Bachelors degree in Marketing, Statistics, Data Science, Economics, or related field (Masters preferred)
• Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms
• Understanding of A/B testing, regression, hypothesis testing, and statistical significance
• Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics
• Ability to translate complex data into actionable insights for non-technical stakeholders
• Critical thinking & problem-solving skills to identify optimization opportunities and designing experiments
• Working cross-functionally and collaboratively with partner and support organizations E.g., Marketing, Sales, MarTech, Data Science, Data Engineering and other Analytics teams

The ideal candidate will have:

• Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies
• Exceptional verbal+written communication and stakeholder management skills

Special Factors

Sponsorship: Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission-we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.