Senior Cybersecurity PR & Strategy Lead

Archetype; San Francisco (CA); Hybrid; USD 76,000 - 95,000; Full time

Benefits offered by this job

401k with match

Generous employer contributions toward

insurance premiums

Paid mental health benefits

Paid sabbatical after 6 years

Job summary

Archetype in San Francisco is seeking a Senior Account Executive to drive media relations for cybersecurity and enterprise technology clients. You will independently manage projects, translate complex tech topics into compelling narratives, and serve as a primary contact for clients in a fast-paced agency environment.

This role blends media relations, strategic storytelling, and account management with opportunities to contribute to new business, pitches, and idea development.

Qualifications

• 3–5+ years of experience in public relations, communications, or integrated marketing.
• Agency experience strongly preferred.
• Experience supporting cybersecurity, security, enterprise technology, cloud, infrastructure, networking, AI, or related technology clients.
• Proven track record securing meaningful media coverage and developing journalist relationships.
• Strong understanding of the cybersecurity media landscape and key industry conversations.
• Exceptional writing, editing, research, and verbal communication skills.
• Ability to translate complex technical concepts into compelling stories for multiple audiences.
• Experience managing projects independently from strategy through execution.
• Confidence participating in client meetings and presenting recommendations.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Experience mentoring Associates, Coordinators, or Account Executives.
• Curiosity about emerging technologies, cybersecurity trends, AI, and the future of communications.
• Experience supporting new business initiatives, agency marketing efforts, or pitch development preferred.
• Willingness to work from our San Francisco office as part of a hybrid work environment.
• Champion the use of AI tools and emerging tech to enhance writing, research, and content production efficiency.

Responsibilities

• Drive media relations programs that generate consistent coverage, executive visibility opportunities, and thought leadership placements
• Develop creative pitches tied to cybersecurity trends, threat intelligence, AI, risk management, privacy, and emerging technology conversations
• Build and maintain relationships with business, technology, cybersecurity, and industry trade media
• Draft press releases, bylines, blogs, messaging documents, briefing materials, award submissions, and executive communications
• Monitor the cybersecurity, technology, and business landscape to identify proactive storytelling opportunities and emerging issues
• Manage multiple projects simultaneously, ensuring deadlines, deliverables, and client expectations are met
• Lead development of meeting agendas, status reports, action trackers, and client updates
• Provide thoughtful recommendations and day-to-day counsel to clients
• Support executive thought leadership programs, speaking opportunities, and industry event strategies
• Review junior staff work, providing feedback, coaching, and mentorship
• Collaborate across earned, owned, social, and content programs to deliver integrated communications campaigns
• Participate in new business opportunities through research, proposal development, brainstorming, competitive analysis, and pitch presentations
• Contribute fresh ideas that help clients and prospects navigate evolving cybersecurity and technology narratives
• Champion the use of AI tools and emerging tech to enhance writing, research, and content production efficiency

Skills

Public relations experience

Agency experience

Cybersecurity/enterprise tech clients

Media relations

Journalist relationships

Writing & editing

Project management

Mentoring

Curiosity about tech

Education

Bachelor's degree in Communications/Journalism/Public Relations/Marketing

Tools

AI tools

Job description

Archetype in San Francisco is seeking a Senior Account Executive to drive media relations for cybersecurity and enterprise technology clients. You will independently manage projects, translate complex tech topics into compelling narratives, and serve as a primary contact for clients in a fast-paced agency environment.

This role blends media relations, strategic storytelling, and account management with opportunities to contribute to new business, pitches, and idea development.