Senior Cybersecurity PR Lead — Media Strategy & Influence

Highwire; Colorado; Hybrid; USD 63,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Flexible hybrid work model

Generous vacation policy

401(k) matching

Medical/dental/vision coverage

Parental leave

Commuter benefits

Mentorship and professional growth

Job summary

Highwire is seeking a Senior Account Executive to serve as a trusted advisor and storyteller for cybersecurity clients. You will lead media relations, strategic counsel, and program management across threats, incident response, cloud security, and identity domains.

You will craft compelling content, manage campaigns, and collaborate across teams to deliver measurable PR outcomes, all while mentoring junior staff and driving client success.

Qualifications

• 3-5 years of PR/communications experience in an agency setting (required)
• Direct experience working with cybersecurity clients or within the security industry
• Strong media relationships across tech, business, and security trades (e.g., Wired, TechCrunch, CyberScoop, SC Magazine, Dark Reading, Axios, etc.)
• Ability to understand and translate complex cybersecurity topics into compelling media narratives
• Excellent writing, editing, and content development skills
• Experience managing client communications, priorities, and deliverables
• Confidence using analytics tools and reporting on performance metrics
• A collaborative, curious, and client-first mindset

Responsibilities

• Own tactical execution of cybersecurity-focused PR program elements, including media relations, analyst engagement, thought leadership, speaking, and content.
• Lead weekly client calls, provide strategic counsel, and serve as a trusted point of contact—even during sensitive or reactive news cycles.
• Manage projects from kickoff through execution—keeping deliverables on track and aligned to broader strategic goals.
• Develop quarterly cybersecurity campaign plans, incorporating industry trends, breaking news, and creative angles.
• Monitor the threat landscape, competitors, and relevant regulatory developments to identify timely commentary opportunities.
• Support client media training, including message development and session follow-up.
• Help develop budgets and allocate team resources based on evolving client needs.
• Lead media strategy and execution for cybersecurity clients, with strong existing relationships across 10+ reporters.
• Craft and deliver proactive pitches that generate media coverage and thought leadership.
• Identify new media trends, outlets, and journalists in security space.
• Drive influencer engagement, content campaigns, and amplification strategies across digital platforms.
• Use social channels to boost client visibility and executive voice.
• Measure ROI of PR programs and optimize initiatives.
• Coach junior staff on cybersecurity media strategies and relationship building.
• Write and edit high-impact cybersecurity content (thought leadership, press releases, contributed pieces, abstracts).
• Ensure content reflects technical accuracy and journalistic relevance.
• Create timely narratives that appeal to media and business audiences alike.
• Lead results reporting and campaign measurement, articulating outcomes and PR value.
• Leverage insights to refine cybersecurity campaigns; collaborate for integrated service delivery.
• Identify and adopt AI tools to improve precision, speed, and efficiency.
• Mentor and support junior staff; foster an inclusive, high-performing culture.
• Contribute to new business, write for Highwire’s blog, and participate in conferences and events.

Job description

Highwire is seeking a Senior Account Executive to serve as a trusted advisor and storyteller for cybersecurity clients. You will lead media relations, strategic counsel, and program management across threats, incident response, cloud security, and identity domains.

You will craft compelling content, manage campaigns, and collaborate across teams to deliver measurable PR outcomes, all while mentoring junior staff and driving client success.