Senior CX Messaging & AI Platform Activation Lead

Pfizer; Pennsylvania; Hybrid; USD 124,000 - 207,000; Full time

Job summary

Pfizer is seeking a product marketing professional to lead positioning, messaging, and segmentation for internal AI platforms. You will own go-to-market plans, craft audience-specific messaging, and coordinate cross-functional launches with Legal, Compliance, and Regulatory teams.

The role demands hands-on creation of campaign assets, close alignment with CX training and peer advocacy, and a focus on adoption and retention across Pfizer's global groups.

Qualifications

• Own top-of-funnel performance, including awareness-to-first-use.
• Own product marketing for internal AI platforms and related initiatives.
• Hands-on writing, designing, and producing campaign assets on a production cadence.

Responsibilities

• Set GTM plans for major launches: audience, messaging pillars, channel mix, dates.
• Coordinate with Legal, Compliance, Regulatory to review communications.
• Lead pre-launch demand building, waitlists, and post-launch reviews.

Skills

Top-of-funnel ownership

Product marketing

Campaign asset production

Education

Bachelor's degree in Marketing/Communications/Digital Media

Job description

Pfizer is seeking a product marketing professional to lead positioning, messaging, and segmentation for internal AI platforms. You will own go-to-market plans, craft audience-specific messaging, and coordinate cross-functional launches with Legal, Compliance, and Regulatory teams.

The role demands hands-on creation of campaign assets, close alignment with CX training and peer advocacy, and a focus on adoption and retention across Pfizer's global groups.