Senior Customer Marketing Specialist- Program Manager

Brady Corporation; Fort Mill (SC); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) match

Paid time off

Parental leave

Scholarship program

Employee resource groups

Job summary

Brady Corporation in Fort Mill, SC is seeking a Senior Customer Marketing Specialist - Program Manager to lead channel marketing initiatives and manage partner programs in the US and Canada. You will drive promotions, enable partner sales resources, and coordinate cross-functional teams to execute strategic marketing plans.

The role reports to the Global Director of Channel Marketing and collaborates with Sales, Legal, and COEs to ensure successful program delivery.

Qualifications

• Experience in customer marketing or channel program management.
• Strong project management skills with the ability to handle multiple tasks and deadlines.
• Proficient in Microsoft Excel (intermediate level).
• Excellent interpersonal and communication abilities for cross-functional collaboration.
• Creative thinking and problem-solving capabilities.

Responsibilities

• Lead the annual partner tiering exercise.
• Partner with management to agree partner targets.
• Communicate tiers and targets to partners.
• Work with Sales to validate GIR performance.
• Ensure payment of GIR and MDF.
• Manage the Brady IPS partner loyalty program (GO Rewards).
• Support regional promotions through creation and posting of flyers/promotional materials.
• Collect voice of customer from the partner/channel community.
• Coordinate with Sales, Channel Marketing, Vertical Marketing, Product Marketing, Legal, and COEs.
• Coordinate with agencies for Creative Services, Digital Marketing, PR/Social, Trade Shows, and Events.

Skills

Channel program management

Customer marketing

Project management

Excel

Cross-functional collaboration

Communication skills

Analytical skills

Creative thinking

Job description

Senior Customer Marketing Specialist- Program Manager

#4951

Fort Mill, South Carolina, United States

What We Need:

We are seeking a dynamic and experienced Sr Channel Marketing Specialist to join our team. This role is critical to our business, focusing on Channel Program Management in United States and Canada. You will be part of a team that develops and supports comprehensive marketing programs and promotions targeting our highly valued partner and reseller community. You will be responsible for managing and executing promotions, improving partner sales enablement resources, and overseeing regional partner communications. Additionally, you will collaborate closely with various departments and agencies to ensure effective implementation of marketing strategies and seamless cross-functional teamwork. Reports to the Global Director of C hannel Marketing, matrixed to the Director of Customer Marketing, US & Canada.

Work Location - Fort Mill, SC
Travel: Approximately 15%.

What You'll Be Doing:

• Lead the annual partner tiering exercise
• Partner with management to agree partner targets
• Communicate tiers and targets to partners
• Work with sales to validate the Growth Incentive Rebates (GIR) performance
• Ensure payment of GIR and MDF is completed
• Manage the Brady IPS partner loyalty program (GO Rewards).
• Support regional promotions, through creation and posting of flyers/promotional materials
• Collecting voice of customer from the partner/channel community
• Work closely with Sales, Channel Marketing, Vertical Marketing, Product Marketing, Legal, and Centers of Excellence (COEs).
• Coordinate with agencies for Creative Services, Digital Marketing, PR/Social, Trade Shows, and Events.

What You Will Need To Be Successful:

Qualifications:

• Proven experience in customer marketing, channel program management, or a related field.
• Strong project management skills with the ability to handle multiple tasks and deadlines.
• Excellent analytical skills, including at least intermediate excel skills
• Ability to work collaboratively with cross-functional teams, with strong interpersonal and communication skills.
• Creative thinking and problem-solving abilities.

About Us:

Who we are:
Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell's Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation. We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end-to-end platform unites two powerful pillars:

• Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.
• Intelligent Productivity Solutions: Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.

From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running.

Why work at Brady:
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady's Matching Gift program

EEO is the Law