Channel Manager

Brady Corporation; Milwaukee (WI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive pay

401(k) with company match

Paid time off and holidays

Incentive programs for full-time

Parental leave and family benefits

Scholarship program

Employee Resource Groups

Wellness programs

Dress-for-your-day dress code

Matching Gift program

Job summary

Brady Corporation in Milwaukee seeks a Channel Manager to identify, develop, and manage strategic partnerships that drive indirect sales revenue and market expansion. You will serve as the primary liaison between Brady and corporate partners, ensuring alignment with growth objectives and enabling partner success.

You will build relationships, execute channel strategies, enable partners with tools and training, monitor KPIs, negotiate complex agreements, and collaborate with marketing and product

Qualifications

• Bachelor's degree required.
• Minimum of five years of sales or marketing experience with distribution management.
• Ability to network across complex organizations.
• In-depth understanding of sales performance metrics and indicators.
• High accountability to KPIs and performance to a "number."
• Strong presentation skills and ability to facilitate large-group discussions.
• Excellent time management and organizational skills.
• Experience negotiating large, complex agreements.
• Ability to drive high-visibility, cross-functional projects.
• Strong understanding of product differentiation and competitive strategy techniques.
• Ability to travel up to 30%.

Responsibilities

• Build and maintain long-term relationships with partner stakeholders to keep Brady top of mind.
• Develop and execute channel sales strategies to meet revenue targets.
• Provide partners with tools, marketing collateral, sales access and product training.
• Monitor partner performance using KPIs and conduct quarterly business reviews.
• Stay updated on industry trends and competitor channel activities to inform teams.
• Ensure partner compliance with Brady pricing, sales and marketing expectations.
• Lead negotiations for changes and updates to complex contracts and programs.
• Collaborate with marketing and product management to lead in partner portfolios.
• Regularly present status of assigned channel accounts to sales and management.
• Identify and onboard new distributors for product introductions and market expansion.

Skills

Relationship management

Networking

Presentation skills

Time management

Cross-functional collaboration

Sales performance metrics

Negotiation

Travel up to 30%

Education

Bachelor's Degree

Job description

The Channel Manager is responsible for identifying, developing, and managing strategic partnerships to drive indirect sales revenue and market expansion. You will serve as the primary liaison between the organization and its corporate partners, ensuring they are equipped, motivated, and aligned with our corporate growth objective.

What You'll Be Doing:

• Relationship Management: Build and maintain long-term relationships with key stakeholders at partner organizations to ensure our brand remains "top of mind."
• Revenue & Growth: Develop and execute channel sales strategies to meet or exceed quarterly and annual revenue targets.
• Sales Enablement: Provide partners with the necessary tools, marketing collateral, sales access and product training to effectively sell our solutions.
• Performance Tracking: Monitor partner performance using KPIs such as pipeline growth, conversion rates, and activity. Conduct regular Quarterly Business Reviews (QBRs).
• Market Intelligence & Expansion: Stay updated on industry trends and competitor channel activities to provide actionable feedback to the internal sales, product and marketing teams.
• Governance: Ensure partner compliance with Brady pricing, sales, and marketing expectations and agreements.
• Contract Management: Become the subject matter expert for all complex contract and program agreements; lead negotiation for any changes and updates.
• Cross Functional Partnership: Work closely with marketing and product management teams to build, or maintain, a leadership position within assigned partner portfolios.
• Transparency: Regularly present to sales and general management regarding status of assigned channel accounts.
• New Product/Channel Development Support: Identify targeted distribution partners for new product introductions and oversee execution of distributor adoption. In some cases identify and onboard new distributors to expand market share.

What You Will Need To Be Successful:

• Bachelor's Degree
• Minimum of five years of sales or marketing experience with distribution management.
• Demonstrated ability to network across complex organizations.
• In-depth understanding of sales performance metrics and indicators.
• High accountability to KPIs & performance to a "number."
• Strong presentation skills and ability to facilitate large-group discussions.
• Excellent time management and organizational skills.
• Experience negotiating large, complex agreements.
• Ability to drive high-visibility, cross-functional projects.
• Strong understanding of product differentiation and competitive strategy techniques.
• Ability to travel up to 30%

About Us:

Who we are:
Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell's Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation. We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end‑to‑end platform unites two powerful pillars:

• Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.
• Intelligent Productivity Solutions: Industry‑leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.

From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running. Why work at Brady:
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full‑time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress‑for‑your‑day dress code
• Charitable contributions matched through Brady's Matching Gift program