Channel Commercial Marketing Manager

Brady Corporation; Salt Lake City (UT); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Comprehensive insurance coverage (med/

Dental and vision coverage

Generous 401(k) with company match

Paid time off and holidays

Education reimbursement opportunities

Scholarship program for children of Br

Dress-for-your-day dress code

Charitable contributions matched

Job summary

Brady Corporation, a global leader in identification solutions, seeks a Channel Commercial Marketing Manager to shape how we connect with reseller partners in security and access control markets. You’ll own the marketing strategy, enable sales success, and drive measurable growth across Brady People ID and Promovision brands.

You’ll design programs, collaborate cross-functionally, and manage MDF/co-op initiatives to maximize partner performance while tracking ROI and impact on revenue.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum of 5 years of marketing experience, with a focus on marketing communications and campaign development.
• Experience in B2B marketing or channel marketing is a strong plus.
• Proven ability to design and execute strategic marketing plans that deliver measurable results.
• Strong collaboration skills and ability to influence across multiple teams and stakeholders.
• Excellent communication, project management, and analytical abilities.

Responsibilities

• Own the Channel Marketing Strategy: Develop and execute the overarching go-to-market strategy for distributor and reseller channels for our Brady People ID and Promovision brands, in collaboration with channel management.
• Align initiatives with business goals to drive awareness, engagement, sales enablement, and profitable growth.
• Partner Engagement & Growth: Collaborate with channel managers and key partners to develop campaigns, programs, and communications that strengthen partner relationships, drive revenue growth and improve partner satisfaction and performance.
• Sales Enablement: Equip channel partners’ sales teams with the tools, content, and training needed to effectively position and sell our products and solutions.
• Develop partner toolkits, playbooks, presentations, and other enablement resources that support revenue generation.
• Program Execution: Manage a robust channel partner program that includes growth rebates, MDF, co-op marketing, and other support benefits, ensuring alignment with partner capabilities and market opportunities.
• Manage MDF budget, requests, and approvals, working with channel management.
• Cross-Functional Collaboration: Work closely with Channel Sales, Commercial Marketing, Global Creative, Product Management and other teams to ensure go-to-market execution alignment.
• Performance Measurement: Track and report on campaign effectiveness, partner engagement metrics, and ROI to inform ongoing strategy and optimization.
• Perform other related duties and projects as assigned to support overall channel marketing goals.

Skills

Marketing communications

Campaign development

B2B marketing

Cross-functional collaboration

Project management

Analytical abilities

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

What We Need

Ready to make an impact? We’re seeking a dynamic Channel Commercial Marketing Manager to shape the future of how we connect with and empower our reseller partners in security and access control markets. In this role, you’ll own the marketing strategy that drives engagement, strengthens partnerships, and fuels growth. With your creativity, energy, and strategic mindset, you’ll develop programs that inspire partner commitment, enable sales success, and deliver measurable results.

What You'll Be Doing

• Own the Channel Marketing Strategy: Develop and execute the overarching go-to-market strategy for distributor and reseller channels for our Brady People ID and Promovision brands, in collaboration with channel management. Align initiatives with business goals to drive awareness, engagement, sales enablement, and profitable growth.
• Partner Engagement & Growth: Collaborate with channel managers and key partners to develop campaigns, programs, and communications that strengthen partner relationships, drive revenue growth and improve partner satisfaction and performance.
• Sales Enablement: Equip channel partners’ sales teams with the tools, content, and training needed to effectively position and sell our products and solutions. Develop partner toolkits, playbooks, presentations, and other enablement resources that support revenue generation.
• Program Execution: Manage a robust channel partner program that includes growth rebates, MDF, co-op marketing, and other support benefits, ensuring alignment with partner capabilities and market opportunities. Manage MDF budget, requests, and approvals, working with channel management.
• Cross-Functional Collaboration: Work closely with Channel Sales, Commercial Marketing, Global Creative, Product Management and other teams to ensure go-to-market execution alignment.
• Performance Measurement: Track and report on campaign effectiveness, partner engagement metrics, and ROI to inform ongoing strategy and optimization.
• Perform other related duties and projects as assigned to support overall channel marketing goals.

What You Will Need To Be Successful

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum of 5 years of marketing experience, with a focus on marketing communications and campaign development.
• Experience in B2B marketing or channel marketing is a strong plus.
• Proven ability to design and execute strategic marketing plans that deliver measurable results.
• Strong collaboration skills and ability to influence across multiple teams and stakeholders.
• Excellent communication, project management, and analytical abilities.

About Us

Who we are: When hospitals, schools, hotels, and even music festivals need to identify the people coming through their doors, they rely on PDC's expertise and solutions. As part of Brady Corporation's global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. PDC's breadth of products, from patient identification to music festival wristbands, are an integral part of Brady's identification solutions. But PDC's products and solutions are just one element of the Brady story. From the depths of the ocean to outer space, from the factory floor to the delivery room - Brady is just about everywhere you look. Companies around the world trust us because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2025, Brady employed approximately 6,400 people in our worldwide businesses. Our fiscal 2025 sales were approximately $1.51 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at www.bradycorp.com.

Why Work At Brady

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. And as a member of the PDC team, you’ll get to represent a company with unique brand recognition across several industries. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

Our Benefits

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Education reimbursement opportunities
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady's Matching Gift program