Senior Customer Marketing Lead — Fintech AI Growth

Rogo; New York (NY); On-site; USD 140,000 - 200,000; Full time

Job summary

Rogo is seeking a strategic, hands-on Senior Customer Marketer to turn customers into a powerful growth engine. You’ll build the customer marketing function, create stories and references, and drive expansion across the world’s top investment banks, private equity funds, and investment firms.

You will sit at the intersection of retention and revenue, partnering with Sales, Customer Success, Product, and leadership to earn trust, navigate compliance, and put customer proof in market.

Qualifications

• 6–8+ years in customer marketing or related go-to-market roles in B2B SaaS/fintech.
• Proven track record building customer programs that drive pipeline, retention, and expansion.
• Strong storytelling skills to translate workflows into credible narratives.
• Experience working with senior enterprise executives and navigating compliance approvals.

Responsibilities

• Build the customer marketing strategy and programs.
• Develop case studies, ROI stories, videos, and testimonials.
• Establish a trusted reference program for Sales.
• Launch a Customer Advisory Board and executive programming.
• Partner with Customer Success and Product to drive adoption and expansion.
• Collaborate with Communications to announce milestones and opportunities.

Skills

Customer marketing

Advocacy programs

Storytelling

Executive communication

Project management

Data-driven impact

Job description

Rogo is seeking a strategic, hands-on Senior Customer Marketer to turn customers into a powerful growth engine. You’ll build the customer marketing function, create stories and references, and drive expansion across the world’s top investment banks, private equity funds, and investment firms.

You will sit at the intersection of retention and revenue, partnering with Sales, Customer Success, Product, and leadership to earn trust, navigate compliance, and put customer proof in market.