Senior Customer Advocacy & Growth Marketing Lead

ThoughtSpot; Mountain View (CA); On-site; USD 112,000 - 160,000; Full time

Benefits offered by this job

In-office 3+ days/week

Hybrid/Office flexible where needed

Job summary

ThoughtSpot is seeking a Senior Marketing Manager to lead our customer advocacy program, turning customer outcomes into stories, references, and insights that accelerate adoption and growth. You will partner with Marketing, Sales, and Customer Success to capture outcomes and activate voices across the customer journey.

You’ll build a global strategy for customer proofs, recruit champions, and scale programs worldwide while leveraging AI-powered workflows to boost productivity and streamline

Qualifications

• 6+ years of B2B marketing experience with 3+ years in customer advocacy or customer marketing.
• Proven ability to build or scale customer storytelling programs including stories, references, reviews, speakers, or executive advocacy.
• Strong interest in AI-first workflows to boost productivity and uncover insights.

Responsibilities

• Build and scale ThoughtSpot's customer advocacy program with global reach.
• Develop and activate customer stories, references, reviews, speakers, and insights aligned to revenue priorities.
• Collaborate with Marketing, Sales, Demand Gen, PR, and Product Marketing to integrate customer proof into campaigns and events.
• Own global peer review programs (Gartner Peer Insights, G2) and support analyst engagements and awards.
• Measure advocacy impact across participation, content creation, reviews, and business influence.

Skills

B2B marketing

Customer advocacy

Cross-functional leadership

AI-enabled workflows

Job description

ThoughtSpot is seeking a Senior Marketing Manager to lead our customer advocacy program, turning customer outcomes into stories, references, and insights that accelerate adoption and growth. You will partner with Marketing, Sales, and Customer Success to capture outcomes and activate voices across the customer journey.

You’ll build a global strategy for customer proofs, recruit champions, and scale programs worldwide while leveraging AI-powered workflows to boost productivity and streamline