Senior Cross-Channel Account Strategist

Backbone Media; Carbondale (CO); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Health benefits

Dental & Vision insurance

401k match

Flex time

Remote work options

Team hikes & campouts

Powder days & wellness incentives

River floats

Job summary

Backbone Media, a leading outdoor lifestyle marketing agency, seeks an experienced Account Strategist to align PR, affiliate, influencer, AEO/SEO, and paid media across campaigns. You will protect profitability while maintaining quality and strategic oversight, serving as the client’s go-to for the big picture and daily details.

You’ll own cross-channel QA, break down silos, and drive integrated plans with channel leads, ensuring accurate, client-ready deliverables and proactive communication.

Qualifications

• 5–7 years of agency experience in account management.
• Experience leading integrated, multi-channel accounts.
• Fluency in PR, influencer, affiliate, SEO/AEO, and paid media.
• Strong analytical chops to turn channel data into insights.
• Comfort with budgets, SOWs, hours, and margins.

Responsibilities

• Own the client relationship day to day and lead meetings.
• Keep cross-channel activities in sync with one plan.
• Turn data from multiple channels into a single story with next steps.
• Ensure cross-channel QA and high-quality deliverables.
• Track hours and budgets against SOW and flag scope creep.
• Provide forecasting input and identify growth opportunities.
• Lead and mentor team members across channels.

Skills

Client relationship management

Cross-channel coordination

Analytical skills

Project management workflows

Written & presentation skills

Attention to detail

Agency financials

Leadership without authority

Mentoring teams

PowerPoint & Excel

AI reporting tooling

Tools

Asana

PowerPoint

Excel

Job description

Backbone Media, a leading outdoor lifestyle marketing agency, seeks an experienced Account Strategist to align PR, affiliate, influencer, AEO/SEO, and paid media across campaigns. You will protect profitability while maintaining quality and strategic oversight, serving as the client’s go-to for the big picture and daily details.

You’ll own cross-channel QA, break down silos, and drive integrated plans with channel leads, ensuring accurate, client-ready deliverables and proactive communication.