Hybrid Senior Cross-Channel Strategy Lead

Backbone Media; Carbondale (IL); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Health

Dental

Vision

401k match

Job summary

Backbone Media is seeking an account strategist to keep PR, affiliate, influencer, SEO/AEO, and paid media moving in sync while protecting profitability. You’ll carry the account history, speak for stakeholders, and translate multi-channel data into a clear next-step plan.

The role emphasizes owning cross-channel QA, breaking silos, and stepping in wherever needed to ensure accurate, client-ready work. Denver hybrid with 2 days in office weekly.

Qualifications

• 5-7 years of agency experience in account management or client service.
• Fluent in at least three of PR, influencer, affiliate, SEO/AEO, and paid media.
• Track record of owning senior client relationships and being trusted in the room.
• Strong analytical chops: read channel reports and turn data into insights.
• Experience building workflows, shared calendars, and QA processes.

Responsibilities

• Serve as the primary day-to-day contact for the client and build trust with stakeholders.
• Run recurring client meetings: set agendas, drive decisions, capture actions, and follow through.
• Carry the account's institutional knowledge and past campaigns.
• Prep channel teams before presentations and align priorities for clients.
• Read the room to spot risks, priorities, and growth opportunities and propose plans to leadership.
• Keep PR, affiliate, influencer, AEO/SEO, and paid media aligned to a single plan and calendar.
• Co-lead quarterly business reviews and monthly reporting with the account lead, shaping the narrative.

Skills

Integrated accounts

Cross-channel QA

Stakeholder management

Analytical skills

PowerPoint

Excel

Tools

Asana

PowerPoint

Excel

Job description

Backbone Media is seeking an account strategist to keep PR, affiliate, influencer, SEO/AEO, and paid media moving in sync while protecting profitability. You’ll carry the account history, speak for stakeholders, and translate multi-channel data into a clear next-step plan.

The role emphasizes owning cross-channel QA, breaking silos, and stepping in wherever needed to ensure accurate, client-ready work. Denver hybrid with 2 days in office weekly.