Senior CRM Specialist

Genuent; Katy (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading company is seeking a Senior CRM Specialist to enhance their customer marketing function. This role involves coordinating CRM initiatives, managing daily operations, and collaborating with various teams to deliver effective marketing campaigns. The ideal candidate will have a background in marketing with strong project management and analytical skills.

Qualifications

• 2-4 years of database marketing or CRM experience in retail.
• Proven track record of developing and managing CRM programs.
• Experience working with a CDP or data warehouse.

Responsibilities

• Implement and execute marketing efforts for retention programs.
• Manage daily CRM operations including marketing calendar and analytics.
• Analyze campaign results and identify new opportunities.

Skills

Project Management

Organizational Skills

Time Management

Problem Solving

Interpersonal Skills

Marketing Analytics

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

ESP Platforms

Google Analytics

Business Intelligence Tools

Job description

Title: Senior CRM Specialist
Location: Katy, TX 77449 (ONSITE)
Duration: Direct Hire Role
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

Senior Specialist, CRM

Our Marketing Team is looking for a Senior Specialist to grow our customer marketing function. This role will be responsible for coordinating CRM initiatives including loyalty, acquisition, retention, and development strategies, working cross-functionally to deliver best-in-class CRM campaigns.

Education

• Bachelor's degree in Marketing, Communications, Business, or related field

Work Experiences

• 2-4 years of database marketing or CRM experience in retail
• Proven track record of developing and managing CRM programs
• Experience working with a CDP or data warehouse, building audiences, and creating automated audiences
• Experience with ESP platforms

Skills

• Excellent project management skills with the ability to coordinate efforts across multiple departments
• Strong organizational, time management, problem-solving, and interpersonal skills
• Understanding of marketing analytics (Google Analytics and Business Intelligence Tools)

Responsibilities

• Implement and execute marketing efforts for retention programs, collaborating with Digital Marketing, Brand, Creative, and eCommerce teams
• Manage daily CRM operations including marketing calendar, promotional planning, analytics, and creative approvals
• Develop CRM activations to strengthen consumer relationships, leading to increased sales, retention, engagement, and loyalty
• Create processes for managing coupons, promotions, and touchpoints across customer segments
• Analyze campaign results and identify new opportunities to support the CRM Roadmap
• Collaborate with CRM managers to develop retention and cross-channel acquisition strategies
• Design and execute offer testing plans across CRM tactics
• Pilot programs with minimal operational financial impact
• Adhere to company policies, procedures, and safety rules
• Perform other duties as assigned; duties may evolve over time

Physical Requirements & Attendance

• Regular attendance required
• Acceptable hearing and vision levels to perform job duties
• Compliance with company work hours, policies, procedures, and professional behavior standards

About INSPYR Solutions

We focus on technology and are committed to quality. As a national leader in delivering flexible technology and talent solutions, we align industry expertise with our clients' objectives and culture. Our tailored solutions include professional services, projects, and talent placements. We strive for excellence and focus on the human aspect of our business, working closely with our talent and clients to find the right solutions. Learn more at inspyrsolutions.com.

INSPYR Solutions is an Equal Employment Opportunity employer, providing opportunities without regard to race, color, religion, sex, national origin, age, disability, or genetics. We comply with all applicable laws governing nondiscrimination in employment.