Senior CRM Specialist

INSPYR Solutions; Katy (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company in the technology sector is seeking a Senior CRM Specialist to enhance their customer marketing function. This role involves coordinating CRM initiatives, managing retention programs, and working cross-functionally to deliver impactful campaigns. Ideal candidates will have a Bachelor's degree and relevant experience in database marketing or CRM, with strong project management and analytical skills. Join this dynamic team to drive customer engagement and loyalty in a fast-paced retail environment.

Qualifications

• 2-4 years database marketing or CRM experience in retail.
• Proven track record of developing and managing CRM programs.
• Experience working with a CDP or data warehouse.

Responsibilities

• Implement and execute marketing efforts for retention programs.
• Manage daily operations of the CRM program including marketing calendar.
• Analyze and report on campaign results and identify new opportunities.

Skills

Project Management

Organizational Skills

Problem Solving

Interpersonal Skills

Marketing Analytics

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

ESP platforms

Google Analytics

Business Intelligence Tools

Job description

Get AI-powered advice on this job and more exclusive features.

Title: Senior CRM Specialist
Location: Katy, TX 77449 (ONSITE)
Duration: Direct Hire Role
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

Title: Senior CRM Specialist
Location: Katy, TX 77449 (ONSITE)
Duration: Direct Hire Role
Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

Senior Specialist, CRM

Our Marketing Team is looking for a Senior Specialist to grow our customer marketing function. This role will be responsible for coordinating CRM specific initiatives including loyalty, acquisition, retention, and development strategies, and will work cross-functionally to provide best-in-class CRM campaigns.

Education :

• Bachelor's degree in Marketing, Communications, Business or related field

Work Experiences:

• 2-4 years database marketing or CRM experience in retail
• Proven track record of developing and managing CRM programs
• Experience working with a CDP or data warehouse, building audiences and creating automated audiences
• Experience with ESP platforms

Skills:

• Excellent project management skills and ability to align efforts across multiple departments
• Very strong organizational, time management, problem solving, and interpersonal skills
• Understanding of marketing analytics (Google Analytics and Business Intelligence Tools)

Responsibilities:

• Implement and execute marketing efforts for the retention programs, working cross-functionally with multiple teams (i.e. Digital Marketing, Brand, Creative, and eCommerce)
• Manage daily operations of the CRM program including the marketing calendar, promotional planning, measurement/analytics and creative approvals.
• Maintain a strong consumer relationship by developing CRM activations that lead to incremental sales, increased retention, engagement and loyalty.
• Develop process to manage coupon offers, promotions, and touch points across customer segments.
• Analyze and report on campaign results and identify new opportunities in support of the CRM Roadmap.
• Work with CRM managers to develop and execute retention strategies and cross-channel consumer acquisition campaigns to meet CRM growth goals.
• Build and execute offer testing plans across CRM tactics.
• Pilot programs while minimizing operational financial impact.
• Develop a thorough understanding of companypolicies, procedures, and safety rules.
• Duties may change; team member may be required to perform other duties as assigned.

Physical Requirements & Attendance

• Regular attendance required.
• Acceptable level of hearing and vision to perform job duties.
• Adhere to company work hours, policies, procedures and rules governing professional staff behavior.

About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.

INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  General Business, Information Technology, and Marketing

• Industries

  Retail and Sporting Goods Manufacturing

Referrals increase your chances of interviewing at INSPYR Solutions by 2x

Get notified about new Customer Relationship Management Specialist jobs in Katy, TX.

Customer Service Representative - State Farm Agent Team Member

Customer Service Representative - State Farm Agent Team Member

Cypress, TX $37,000.00-$65,000.00 4 months ago

Coffee Concierge (Customer Service Representative)

Future Opening: Customer Service Representative - State Farm Agent Team Member

Customer Service Representative - State Farm Agent Team Member

Rosenberg, TX $30,000.00-$40,000.00 11 months ago

Customer Service Representative - State Farm Agent Team Member

Overnight Customer Service Representative

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.