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Senior Specialist CRM

Kforce Inc

Katy (TX)

On-site

USD 95,000

Full time

4 days ago

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Job summary

Kforce Inc is seeking a Senior Specialist CRM in Katy, TX, to enhance customer marketing functions through effective CRM initiatives. This role involves managing various strategies aimed at customer retention and acquisition and coordinating with multiple departments. Ideal candidates should have a bachelor’s degree and 2-4 years of relevant experience, particularly in retail settings.

Benefits

Comprehensive medical, dental, and vision insurance

401(k) plan

Paid time off for salaried personnel

Qualifications

Bachelor's degree in relevant field required.
2-4 years of CRM or database marketing experience preferred.
Proven track record in CRM program management.

Responsibilities

Execute CRM efforts across loyalty and retention strategies.
Manage daily CRM operations and campaign reporting.
Support customer segmentation to drive engagement and retention.

Skills

Project Management

Data Analytics

Customer Segmentation

Education

Bachelor's degree in Marketing, Communications, or Business

Tools

Google Analytics

BI Tools

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This range is provided by Kforce Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00/yr - $95,000.00/yr

Responsibilities

Kforce has a client in Katy, TX that is seeking a Senior Specialist CRM to support and grow our customer marketing function. This role will coordinate CRM initiatives including loyalty, acquisition, retention, and development strategies, while collaborating across teams to deliver effective, data-driven campaigns. Responsibilities:

Execute CRM efforts across loyalty and retention, coordinating with teams like Digital Marketing, Brand, Creative, and eCommerce
Manage daily CRM operations, including calendars, planning, analytics, and approvals
Support customer segmentation strategies to drive engagement, retention, and loyalty
Own campaign reporting and optimize based on insights and KPIs
Build and test CRM offers, promotions, and journeys across all customer segments
Assist in executing cross-channel acquisition and retention strategies
Help pilot new programs while minimizing risk and operational impact

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field
2-4 years of CRM or database marketing experience, preferably in retail
Proven track record in building and managing CRM programs
Experience working with a CDP or data warehouse, including automated audience creation
Familiarity with ESP platforms
Strong project management and cross-functional collaboration skills
Highly organized with excellent time management and interpersonal abilities
Comfortable using marketing analytics tools (e.g., Google Analytics, BI tools)

Physical Requirements & Attendance:

Regular attendance required
Ability to meet visual and hearing standards needed for job duties
Must adhere to standard work policies and behavior expectations

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.

Seniority level

Seniority level
Associate

Employment type

Employment type
Full-time

Job function

Job function
Other
Industries
Computers and Electronics Manufacturing and Retail

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