Lifecycle Engagement & CRM Strategy Lead

AmaWaterways

Calabasas, Northern (CA, KY)

Hybrid

USD 130,000 - 145,000

Full time

2 days ago

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Job summary

AmaWaterways in Calabasas, CA is seeking a Senior Manager, Lifecycle Engagement & CRM to own a global lifecycle strategy across guest journeys—from prospect to post-cruise advocacy. You will translate vision into scalable programs, coordinating across marketing, product, operations and sales to drive engagement and value.

The role requires 7–10 years in lifecycle marketing or CRM, strong data and segmentation skills, and experience with Salesforce or similar platforms.

Qualifications

7–10 years of lifecycle marketing or CRM experience.
Experience executing lifecycle strategies across full-funnel journeys.
Strong segmentation and personalization skills.
Experience working across direct-to-consumer and partner ecosystems.
Collaboration with product, operations, and sales teams.
Proficiency with CRM and marketing tech platforms (Salesforce or similar).
Ability to translate insights into actionable programs.

Responsibilities

Define and evolve lifecycle engagement strategy across acquisition, pre-cruise, onboard, and post-cruise experiences.
Translate lifecycle strategy into roadmaps, programs, and journey frameworks.
Support the development of a cohesive end-to-end guest and advisor journey across all touchpoints.
Execute and optimize lifecycle programs spanning onboarding, engagement, retention, loyalty, and win-back.
Identify and activate opportunities to increase customer lifetime value, repeat engagement, and direct bookings.
Collaborate with Product, Operations, Revenue Management, Sales, and Technology teams to ensure lifecycle strategies are effectively executed across the full guest experience.