Senior CRM & CX Data Leader

Kia America; Irvine (CA); On-site; USD 115,000 - 162,000; Full time

Benefits offered by this job

Premium medical coverage

Dental and vision coverage

401(k) plan with 100% match up to 6%

Paid time off

Lease and purchase programs

Holiday shutdown at year-end

Paid volunteer hours

Premium campus amenities at Irvine

Job summary

Kia America is seeking a Senior Manager of CRM and CX Data to identify trends and drive the CX journey across multiple business units at our Irvine campus. You will manage a cross-functional team and oversee back-end system integration for the customer database.

Responsibilities include creating CRM strategies, developing omnichannel experiences, and guiding data-driven campaigns that enhance engagement and loyalty while coordinating with partners and internal stakeholders.

Qualifications

• Bachelor’s degree or equivalent experience required.
• Master’s degree preferred.

Responsibilities

• Create a CRM strategy and execution plan for acquisition, engagement, and retention across vehicle lines and a unified CX database.
• Lead innovative CRM programs and partnerships to expand market reach and improve conversions.
• Develop CX data utilization strategy using CDM and Salesforce CDP to personalize campaigns and strengthen loyalty.
• Collaborate cross-functionally with departments, vendors, and Kia HQ to execute personalized CRM plans.

Skills

CRM strategy

Cross-functional leadership

Analytics

Salesforce

Budget management

Vendor management

Education

Bachelor’s degree or equivalent

Master’s degree preferred

Tools

Salesforce

Microsoft Office 365

Job description

Kia America is seeking a Senior Manager of CRM and CX Data to identify trends and drive the CX journey across multiple business units at our Irvine campus. You will manage a cross-functional team and oversee back-end system integration for the customer database.

Responsibilities include creating CRM strategies, developing omnichannel experiences, and guiding data-driven campaigns that enhance engagement and loyalty while coordinating with partners and internal stakeholders.